Re-imaging of Urban & Rural Areas
- Regeneration usually involves some form of rebranding, which can help remove any negative perceptions people may have of an area
- This involves re-imaging places using media coverage, art and events to enhance the image of urban and rural locations:
- Positive news stories during regeneration
- Advertising in newspapers and online
- The use of logos and slogans to portray an image to the outside world
- Rebranding of areas is designed to make places:
- More competitive
- Attract new investment, residents and visitors
- Gain a new, improved identity
- Sometimes large international events are used as catalysts to begin the rebranding of an area, which often happens when cities host the Olympic Games
- ‘Moving Middlesbrough Forward’ is the slogan used in Middlesbrough’s regeneration scheme
- The aim is to remind people of the amazing things that Middlesbrough has to give and offer as a town
- Rebranding works in both urban and rural areas, by focusing on particular activities or features of a place
Aims of rebranding