1. Marketing and People

1.1 Meeting Customer Needs

1.1.1 The Market

1.1.2 Market Research

1.1.3 Market Positioning

1.2 Market

1.2.1 Demand

1.2.2 Supply

1.2.3 Markets

1.2.4 Price Elasticity of Demand (PED)

1.2.5 Income Elasticity of Demand (YED)

1.3 Marketing Mix & Strategy

1.3.1 Product or Service Design

1.3.2 Branding & Promotion

1.3.3 Pricing Strategy

1.3.4 Distribution

1.3.5 Marketing Strategy

1.4 Managing People

1.4.1 Approaches to Staffing

1.4.2 Recruitment, Selection & Training

1.4.3 Organisational Design

1.4.4 Motivation in Theory & Practice

1.4.5 Leadership

1.5 Entrepreneurs & Leaders

1.5.1 Role of an Entrepreneur

1.5.2 Entrepreneurial Motives & Characteristics

1.5.3 Business Objectives

1.5.4 Forms of Business

1.5.5 Business Choices

1.5.6 Moving From Entrepreneur to Leader

2. Managing Business Activities

2.1 Raising Finance

2.1.1 Internal Finance

2.1.2 External Finance

2.1.3 Liability

2.1.4 Planning

2.2 Financial Planning

2.2.1 Sales Forecasting

2.2.2 Sales, Revenue & Costs

2.2.3 Break-even

2.2.4 Budgets

2.3 Managing Finance

2.3.1 Profit

2.3.2 Liquidity

2.3.3 Business Failure

2.4 Resource Management

2.4.1 Production, Productivity & Efficiency

2.4.2 Capacity Utilisation

2.4.3 Stock Control

2.4.4 Quality Management

2.5 External Influences

2.5.1 Economic Influences

2.5.2 Legislation

2.5.3 The Competitive Environment

3. Business Decisions & Strategy

3.1 Business Objectives & Strategy

3.1.1 Corporate Objectives

3.1.2 Theories of Corporate Strategy

3.1.3 SWOT Analysis

3.1.4 Impact of External Influences

3.2 Business Growth

3.2.1 Growth

3.2.2 Mergers & Takeovers

3.2.3 Organic Growth

3.2.4 Reasons for Staying Small

3.3 Decision-making Techniques

3.3.1 Quantitative Sales Forecasting

3.3.2 Investment Appraisal

3.3.3 Decision Trees

3.3.4 Critical Path Analysis

3.4 Influences on Business Decisions

3.4.1 Corporate Influences

3.4.2 Corporate Culture

3.4.3 Shareholders Versus Stakeholders

3.4.4 Business Ethics

3.5 Assessing Competitiveness

3.5.1 Interpretation of Financial Statements

3.5.2 Ratio Analysis

3.5.3 Human Resources

3.6 Managing Change

3.6.1 Causes & Effects of Change

3.6.2 Key Factors in Change

3.6.3 Scenario Planning

4. Global Business

4.1 Globalisation

4.1.1 Growing Economies

4.1.2 International Trade & Business Growth

4.1.3 Factors Contributing to Increased Globalisation

4.1.4 Protectionism

4.1.5 Trading Blocs

4.2 Global Markets & Business Expansion

4.2.1 Conditions that Prompt Trade

4.2.2 Assessing a Country as a Market

4.2.3 Assessing a Country as a Production Location

4.2.4 Reasons for Global Mergers & Joint Ventures

4.2.5 Global Competitiveness

4.3 Global Marketing

4.3.1 Marketing

4.3.2 Niche Markets

4.3.3 Cultural & Social Factors

4.4 Global Industries & Multinational Corporations

4.4.1 The Impact of MNCs

4.4.2 Ethics

4.4.3 Controlling MNCs