1. Introduction to Business Management

1.1 What is a Business?

1.1.1 The Nature of Business

1.1.2 The four Business Sectors

1.1.3 Entrepreneurship

1.1.4 Starting up a Business

1.2 Types of Business Entities

1.2.1 Private & Public Sector Businesses

1.2.2 Types of For-profit (Commercial) Businesses

1.2.3 Types of For-profit Social Enterprises

1.2.4 Types of Non-profit Social Enterprises

1.3 Business Objectives

1.3.1 Aims, Objectives, Strategies & Tactics

1.3.2 Common Business Objectives

1.3.3 Corporate Social Responsibility (CSR)

1.4 Stakeholders

1.4.1 Internal & External Stakeholders

1.4.2 Stakeholder Conflicts

1.5 Growth & Evolution

1.5.1 Economies & Diseconomies of Scale

1.5.2 To Grow or not to Grow?

1.5.3 Types of Business Growth

1.6 Multinational Companies (MNCs)

1.6.1 Multinational Companies (MNCs)

2. Human Resource Management

2.1 Introduction to Human Resource Management

2.1.1 Human Resource Planning

2.1.2 Recent Trends in Workplace Change

2.1.3 Resistance to Change & Change Management

2.2 Organisational Structure

2.2.1 Organisational Design

2.2.2 Types of Organisational Charts

2.2.3 Adaptive Organisational Structures

2.3 Leadership & Management

2.3.1 Types of Leadership Styles

2.4 Motivation & Demotivation

2.4.1 Motivational Theories

2.4.2 Financial & Non-financial Rewards

2.4.3 Types of Training

2.5 Communication

2.5.1 Formal & Informal Communication

3. Finance & Accounts

3.1 Introduction to Finance

3.1.1 Role of Finance for Businesses

3.2 Sources of Finance

3.2.1 internal Sources of Finance

3.2.2 External Sources of Finance

3.2.3 The Best Choice of Finance

3.3 Costs & Revenues

3.3.1 Types of Costs

3.3.2 Sales Revenue

3.4 Final Accounts

3.4.1 Statement of Profit or Loss

3.4.2 Statement of Financial Position (Balance Sheet)

3.5 Profitability & Liquidity Ratio Analysis

3.5.1 Profitability Ratios

3.5.2 Liquidity Ratios

3.6 Cash Flow

3.6.1 Cash Flow & Working Capital

3.6.2 Cash Flow Forecasts

3.6.3 Strategies to Improve Cash Flow

3.7 Investment Appraisal

3.7.1 Simple Payback Period

3.7.2 Average Rate of Return (ARR)

4. Marketing

4.1 Introduction to Marketing

4.1.1 Marketing & Markets

4.2 Marketing Planning

4.2.1 The Role of Marketing Planning

4.2.2 Unique Selling Points & Differentiation

4.3 Market Research

4.3.1 Types of Market Research

4.3.2 Sampling Methods

4.4 The Marketing Mix (7 P's)

4.4.1 The Marketing Mix: Product

4.4.2 Product Portfolio Analysis

4.4.3 Product Branding

4.4.4 The Marketing Mix: Price

4.4.5 The Marketing Mix: Promotion

4.4.6 The Marketing Mix: Place

4.4.7 The Marketing Mix: People

4.4.8 The Marketing Mix: Processes

4.4.9 The Marketing Mix: Physical Evidence

5. Operations Management

5.1 Introduction to Operations Management

5.1.1 The Purpose of Operations Management

5.2 Operations Methods

5.2.1 Types of Production Methods

5.3 Location

5.3.1 Choosing a Production Location

5.3.2 Reorganising Production

5.4 Break-even Analysis

5.4.1 Break-even Analysis

5.4.2 Changes to & Limitations of Break-even

6. The Business Management Toolkit

6.1 The Business Management Toolkit

6.1.1 SWOT Analysis

6.1.2 Ansoff Matrix

6.1.3 STEEPLE Analysis

6.1.4 Boston Consulting Group (BCG) Matrix

6.1.5 Business Plan

6.1.6 Decision Trees

6.1.7 Descriptive Statistics

6.1.8 Circular Business Models

6.2 Business Management Toolkit Case Studies

6.2.1 SWOT & STEEPLE Analysis: AirBnB

6.2.2 BCG Matrix & Decision Trees: Starbucks

6.2.3 Business Plans & Descriptive Statistics: Sunset Sails Tours