Price Level: Inflation (AQA A Level Economics)
Revision Note
Written by: Lorraine
Reviewed by: Steve Vorster
Inflation, Deflation & Disinflation
Inflation is the sustained increase in the average price level of goods/services in an economy
Deflation occurs when there is a fall in the average price level of goods/services in an economy
Deflation only occurs when the percentage change in prices falls below zero %
Disinflation occurs when the average price level increases but at a decreasing rate than before
These figures demonstrate disinflation: Y1 = 5% Y2 = 4% Y3 = 2%
Diagram: UK Inflation, Disinflation and Deflation
Causes of Inflation
An increase in the average prices in an economy can be caused by demand pull inflation or cost push inflation
1. Demand pull inflation
Demand pull inflation is caused by excess demand in the economy
Aggregate demand (AD) is the sum of all expenditure in the economy
AD = Consumption (C) + Investment (I) + Government spending (G) + Net Exports (X-M)
Diagram: Demand Pull Inflation
Diagram analysis
If any of the four components of AD increase, there will be a shift to the right of the AD curve from AD1 → AD2
At the original price (AP1), there is now a condition of excess demand in the economy (extend the dotted line across until it hits the new demand curve to identify the excess demand)
Prices for goods/services are bid up from AP1 → AP2
Demand pull inflation has occurred
If the Central Bank lowers the base rate, there is likely to be increased borrowing by firms and consumers
This will result in an increase in consumption and investment
It is likely to lead to a form of demand-pull inflation
2. Cost push inflation
Cost push inflation is caused by increases in the costs of production in an economy
Diagram: Cost Push Inflation
Diagram analysis
If any of the costs of production increase (labour, raw materials etc.), or if there is a fall in productivity, there will be a shift to the left of the SRAS curve from SRAS1→SRAS2
At the original price (AP1), there is now a condition of excess demand in the economy
As prices rise, there is a contraction of AD and an extension of SRAS
Prices for goods/services are bid up from AP1→AP2
Cost push inflation has occurred
The Quantity Theory of Money
The Monetarist model, strongly influenced by economists like Milton Friedman, believe that an increase in money supply can lead to inflation, while a decrease can result in deflation
Monetarists believe that central banks should focus on controlling the money supply to achieve price stability. They argue that a steady and predictable growth rate in the money supply can contribute to stable economic conditions
Fisher's equation of exchange MV = PQ and the Quantity Theory of Money is a key component of the monetarist model
Equation of exchange (MV = PQ)
M represents money supply in the economy
V signifies the velocity or speed at which money circulates in the economy. It measures how many times, on average, a unit of currency changes hands in a given time period
P represents the general price level of goods/services in the economy. It reflects the average prices of a basket of goods
Q stands for the real output or quantity of goods/services produced in the economy
All other things being equal, if the velocity of circulation is constant, the quantity theory of money based on Fisher’s equation of exchange, MV=PQ, predicts that an x% increase in the money supply will always cause an x% increase in nominal national income, i.e there will be inflation
The Relationship Between Expectations and Changes in the Price Level
Expectations refer to individuals' anticipations of future economic conditions
Often, if consumers expect prices to fall, they will delay purchases in the hope of purchasing good/services at lower prices
The delay in consumption then helps prices to fall!
Often, if consumers expect prices to rise, they will rush to purchase good/services at lower prices before they rise
The increase in consumption then helps prices to rise!
Inflation psychology refers to the psychological factors that influence how individuals and businesses anticipate and react to inflation
Types of Inflation Psychology
Adaptive Expectations | Rational Expectations |
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The Consequences of Inflation
The consequences of inflation are different for different stakeholders in the economy
The consequences are also dependent on the household level of wealth and income
The Impact of Inflation on Different Stakeholders
Stakeholder | Explanation of Impact |
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Firms |
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Consumers |
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Government |
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Workers |
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Examiner Tips and Tricks
When analysing inflation in data response questions, or evaluating it in longer essay questions, make certain that you consider the size of any inflation. Low inflation is not bad but is actually a sign of a healthy economy as it is indicative of economic growth.
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