Attitude Survey: GCSE Sociology Definition

Raj Bonsor

Written by: Raj Bonsor

Reviewed by: Claire Neeson

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What is an attitude survey?

In GCSE Sociology, an attitude survey is a research method used to measure people's opinions, beliefs, and feelings about specific topics or issues. One example is the British Social Attitudes survey which asks a representative sample of the population about their experience of living in Britain.

It typically involves questionnaires or structured interviews where respondents rate their level of agreement or disagreement with various statements. This method helps sociologists gather quantitative data to identify patterns and trends in public attitudes, making it useful for studying social behaviours, cultural norms, and public opinions on issues like education, crime, or inequality

Attitude surveys are valued for their ability to collect data from large groups, although they may be influenced by respondents giving socially desirable answers.

GCSE Sociology Revision Resources to Ace Your Exams

Explore research based on attitude surveys in more detail and master other key research methods terms and concepts using our detailed GCSE revision notes. 

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Raj Bonsor

Author: Raj Bonsor

Expertise: Psychology & Sociology Content Creator

Raj joined Save My Exams in 2024 as a Senior Content Creator for Psychology & Sociology. Prior to this, she spent fifteen years in the classroom, teaching hundreds of GCSE and A Level students. She has experience as Subject Leader for Psychology and Sociology, and her favourite topics to teach are research methods (especially inferential statistics!) and attachment. She has also successfully taught a number of Level 3 subjects, including criminology, health & social care, and citizenship.

Claire Neeson

Author: Claire Neeson

Expertise: Psychology Content Creator

Claire has been teaching for 34 years, in the UK and overseas. She has taught GCSE, A-level and IB Psychology which has been a lot of fun and extremely exhausting! Claire is now a freelance Psychology teacher and content creator, producing textbooks, revision notes and (hopefully) exciting and interactive teaching materials for use in the classroom and for exam prep. Her passion (apart from Psychology of course) is roller skating and when she is not working (or watching 'Coronation Street') she can be found busting some impressive moves on her local roller rink.

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