This task looks at the release of a new game app, in particular finding models for the number of downloads in the short term and in the long term.
An app company, called Concept, plans to release a new game app which will be available to download for free from a popular app platform.
The app company will work together with an advertising agency who will use their advertising power to increase the number of downloads.
The app company proposes an exponential-growth model to predict the total number of downloads, , measured days after the app is released, given by
where is a positive value.
They initially use the value
Find the total number of downloads predicted by the model 16 days after the app is released.
Show that the model first exceeds 1 billion total downloads 56 days after releasing the app.
Give any supporting working in standard form to 3 significant figures.
Decide whether or not the model is suitable for predicting the total number of downloads 1 year after the app is released.
Explain your answer.
The advertising agency tells the app company that a more realistic value of for them to use in their model is
The advertising agency also warns the app company that exponential growth is only expected in the first 180 days after releasing a new app.
The first 180 days is referred to as the exponential stage.
With the new value of , show that there will be approximately 100 000 total downloads by the end of the exponential stage.
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