Transactional Data (Edexcel IGCSE ICT)

Revision Note

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Expertise

Computer Science Content Creator

Transactional data is data that is sent between two connected digital devices on the internet
This data is stored in cookies
Cookies are information left on a users device so that a website can recognise the user when they visit again
Encryption is used when transmitting cookies
Data stored in a cookie includes:
- Time & date of the transaction
- IP address
- Data on products or services that a user has previously viewed/purchased
- Items added to a shopping cart
- Buttons pressed
- Data entered in to web forms
There are three types of cookies

Type	Features	Used for
Session cookies	Temporary - lost when you close the browser Considered less of a privacy concern	Keeping track of shopping carts Remembering login status Form inputs
Persistent cookies	Stored on a local storage device Have an expiration date set by website (days to years)	Remembering login details for future visits Tracking browsing history Delivery of targeted advertising
Third-party cookies	Do not belong to the website visited Owned by third-parties that provide services to the website Examples include: Social networking sites Advertising networks Considered a bigger privacy concern as create a much large profile of a user	Allowing external companies to track activity Used to target user with adds or personalise website experience

Targeted marketing is when third-party cookie data is used to match people based on browsing history or personal attributes
When a user visits a website that uses an ad server, the adverts will be specific to the users third-party cookie data

Rose purchases a smartphone online.

Describe two ways in which transactional data could be used during a purchase

[4]

Answer

Two descriptions such as:

Products selected / purchase history / sites visited [1] could be used to suggest related products/services [1]

Location data [1] could be used to set costs [1]

Previous preferences / payment details [1] speeds up checkout [1]

to absolutely everything:

the (exam) results speak for themselves:

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