Transactional Data (Edexcel IGCSE ICT)
Revision Note
Written by: Robert Hampton
Reviewed by: James Woodhouse
Transactional data
What is transactional data?
Transactional data is data that is sent between two connected digital devices on the internet
This data is stored in cookies
Cookies are information left on a users device so that a website can recognise the user when they visit again
Encryption is used when transmitting cookies
Data stored in a cookie includes:
Time & date of the transaction
IP address
Data on products or services that a user has previously viewed/purchased
Items added to a shopping cart
Buttons pressed
Data entered in to web forms
There are three types of cookies
Type | Features | Used for |
|---|---|---|
Session cookies |
|
|
Persistent cookies |
|
|
Third-party cookies |
|
|
Targeted marketing
Targeted marketing is when third-party cookie data is used to match people based on browsing history or personal attributes
When a user visits a website that uses an ad server, the adverts will be specific to the users third-party cookie data
Worked Example
Rose purchases a smartphone online.
Describe two ways in which transactional data could be used during a purchase
[4]
Answer
Two descriptions such as:
Products selected / purchase history / sites visited [1] could be used to suggest related products/services [1]
OR
Location data [1] could be used to set costs [1]
OR
Previous preferences / payment details [1] speeds up checkout [1]
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