Impact of the Internet on Organisations (Edexcel IGCSE ICT)

Revision Note

Robert Hampton

Expertise

Computer Science Content Creator

Positive impact of the Internet on
organisations

What are the positive impacts of the internet on organisations?

  • The positive impacts of the internet on organisations are:

    • Improved communication

    • Access to global markets

    • Access to global workforce

    • How information is managed and used

Improved communication

  • The internet has made it possible for organisations to communicate with its customers easily and in real time

  • Examples of how organisations can communicate with its customers include:

    • Websites

    • Email

    • Instant messaging

    • Social media

Access to global markets

  • The internet means organisations can advertise and sell to customers in countries around the world

  • Organisations have easier access to manufacturers and can communicate more efficiently with them

  • They can sell products online and reduce costs on:

    • Overheads (rent, utilities and staff)

    • Packaging

    • Postal charges

Access to global workforce

  • With the internet, organisations can now find and hire the best talent for the job, regardless of location

  • Organisations can be more selective, they are not limited to employees within travelling distance of a place of work

  • They can select employees from different time zones and utilise different skills

  • Organisations may be able to reduce costs, for example, wages in some countries may be lower

How information is managed and used

  • Organisations use big data collected from smartphones, online applications, social media and payments systems to find patterns of behaviour

  • This allows organisations to improve the customer experience and improve process efficiency

Negative impact of the Internet on
organisations

What are the negative impacts of the internet on organisations?

  • The negative impacts of the internet on organisations are:

    • Security issues

    • Greater competition

Security issues

  • Many organisations store private and valuable data that needs to kept secure

  • Traditionally, data would be kept in a secure central location using physical safety measures such as:

    • Walls

    • Locks

    • Alarms

    • Security guards

  • The internet now means employees are able to access secure data working remotely

  • Typically this is achieved in three ways:

    • VPN (link here) - remotely access organisations data on servers

    • Transfer a copy of organisations data to home via external storage or email

    • Storing organisations data on someone else's server (cloud)

  • Data being accessed remotely means it is more vulnerable to threats such as:

Threat

Prevention

Employees revealing login details intentionally/accidentally

Policies to ensure employees are accountable for their actions

Unauthorised users intercepting data being transferred on the internet

Encryption

Unauthorised users hack in to the organisations systems

Firewalls/authentication

Greater competition

  • The internet means organisations have greater competition for products and services

  • Traditionally, organisations were only in competition with other organisations in their local area or country

  • The internet means consumers can buy from organisations globally, this extra competition can drive down prices

  • Some organisations and entire industries have been put at risk because of this, some examples include:

Industry/service

Risk

Music/film rental

Online downloads & streaming

Record labels

Independent artists can release their own music online

Estate agents

Online advertising/virtual viewings

Newspaper publishers

Online news and information services

Postal services

Send messages and digital media instantly

Worked Example

Describe two positive impacts of the Internet on organisations

[4]

Answer

Two descriptions such as:

  • Improved communication/collaboration [1] through the use of email/messaging services / hosted applications/storage [1]

  • Increased access to international markets/workforce [1] due to the global reach of the web / opportunities for more flexible working [1]

  • Improvements in access to customer information [1] through analysis of big data [1]

  • Make use of transactional data [1] to carry out targeted marketing [1]

  • Maintains workforce productivity [1] if workforce is unable to attend the workplace [1]

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Robert Hampton

Author: Robert Hampton

Rob has over 16 years' experience teaching Computer Science and ICT at KS3 & GCSE levels. Rob has demonstrated strong leadership as Head of Department since 2012 and previously supported teacher development as a Specialist Leader of Education, empowering departments to excel in Computer Science. Beyond his tech expertise, Robert embraces the virtual world as an avid gamer, conquering digital battlefields when he's not coding.