Impact of the Internet on Organisations (Edexcel IGCSE ICT)
Revision Note
Written by: Robert Hampton
Reviewed by: James Woodhouse
Positive impact of the Internet on
organisations
What are the positive impacts of the internet on organisations?
The positive impacts of the internet on organisations are:
Improved communication
Access to global markets
Access to global workforce
How information is managed and used
Improved communication
The internet has made it possible for organisations to communicate with its customers easily and in real time
Examples of how organisations can communicate with its customers include:
Websites
Email
Instant messaging
Social media
Access to global markets
The internet means organisations can advertise and sell to customers in countries around the world
Organisations have easier access to manufacturers and can communicate more efficiently with them
They can sell products online and reduce costs on:
Overheads (rent, utilities and staff)
Packaging
Postal charges
Access to global workforce
With the internet, organisations can now find and hire the best talent for the job, regardless of location
Organisations can be more selective, they are not limited to employees within travelling distance of a place of work
They can select employees from different time zones and utilise different skills
Organisations may be able to reduce costs, for example, wages in some countries may be lower
How information is managed and used
Organisations use big data collected from smartphones, online applications, social media and payments systems to find patterns of behaviour
This allows organisations to improve the customer experience and improve process efficiency
Negative impact of the Internet on
organisations
What are the negative impacts of the internet on organisations?
The negative impacts of the internet on organisations are:
Security issues
Greater competition
Security issues
Many organisations store private and valuable data that needs to kept secure
Traditionally, data would be kept in a secure central location using physical safety measures such as:
Walls
Locks
Alarms
Security guards
The internet now means employees are able to access secure data working remotely
Typically this is achieved in three ways:
VPN (link here) - remotely access organisations data on servers
Transfer a copy of organisations data to home via external storage or email
Storing organisations data on someone else's server (cloud)
Data being accessed remotely means it is more vulnerable to threats such as:
Threat | Prevention |
---|---|
Employees revealing login details intentionally/accidentally | Policies to ensure employees are accountable for their actions |
Unauthorised users intercepting data being transferred on the internet | Encryption |
Unauthorised users hack in to the organisations systems | Firewalls/authentication |
Greater competition
The internet means organisations have greater competition for products and services
Traditionally, organisations were only in competition with other organisations in their local area or country
The internet means consumers can buy from organisations globally, this extra competition can drive down prices
Some organisations and entire industries have been put at risk because of this, some examples include:
Industry/service | Risk |
---|---|
Music/film rental | Online downloads & streaming |
Record labels | Independent artists can release their own music online |
Estate agents | Online advertising/virtual viewings |
Newspaper publishers | Online news and information services |
Postal services | Send messages and digital media instantly |
Worked Example
Describe two positive impacts of the Internet on organisations
[4]
Answer
Two descriptions such as:
Improved communication/collaboration [1] through the use of email/messaging services / hosted applications/storage [1]
Increased access to international markets/workforce [1] due to the global reach of the web / opportunities for more flexible working [1]
Improvements in access to customer information [1] through analysis of big data [1]
Make use of transactional data [1] to carry out targeted marketing [1]
Maintains workforce productivity [1] if workforce is unable to attend the workplace [1]
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