IGCSEBusinessEdexcel4. Marketing

4. Marketing (Edexcel IGCSE Business)

Get ready for your Edexcel IGCSE Business exams with our revision resources. Find everything you need to revise this topic, so you can go into your exam confident and prepared. Teachers and examiners write all our resources, and they’re designed specifically for each exam board. We regularly update them to match the latest syllabus, so you’ll only revise the most accurate, up-to-date information. Explore the collection below to get started.

Market Research

  1. The Purpose of Market Research
  2. Methods of Market Research
  3. The Use of Data in Market Research

The Market

  1. The Importance of Marketing
  2. Responding to Changing Market Conditions
  3. Market Segmentation

The Marketing Mix

  1. The Marketing Mix: Product
  2. Product Life Cycle
  3. Portfolio Analysis
  4. The Marketing Mix: Price
  5. Pricing Strategies
  6. The Marketing Mix: Place
  7. Retailing & E-tailing
  8. The Marketing Mix: Promotion
  9. Promotional Strategies
  10. Above & Below the line Promotion
  11. Public Relations
  12. The Use of Technology in Promotion
  13. The Importance of Building a Brand
Edexcel IGCSE Business Past Papers