How Communication Takes Place in Business (Edexcel IGCSE Business)
Revision Note
Written by: Lisa Eades
Reviewed by: Steve Vorster
Methods of Communication
Communication is the process by which information is transferred from one person/group (sender) to another (receiver)
Internal communication refers to information or messages sent between people inside a business
E.g. Google uses its own internal social network, called Google+, to share news, updates, and insights with employees across different departments and locations
External communication refers to information or messages sent to people or organisations outside the business
E.g. Aldi, the German retailer, communicates 'special buy' promotional offers to customers via a weekly newsletter they can collect in store
There are 3 main methods of communication
Verbal communication through listening
Non-verbal communication through observation and inference
Written communication through reading
Diagram: Methods of Communication
Many businesses use various methods of communication at the same time, as different situations and tasks require either verbal, non-verbal or written communication
The Benefits & Limitations of Different Methods of Communication
Method of Communication | Benefits | Limitations |
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Verbal |
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Non-verbal |
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Written |
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The use of IT in Communication
Digital communication involves sending and receiving information electronically
Businesses have access to a range of technologies which can help improve communications flows using information technology (IT)
Examples of the use of IT include video conferencingemail, instant messaging and chat applications
The Benefits & Drawbacks of using IT in Communication
Method of Communication | Benefits | Drawback |
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Video conferencing |
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Instant messaging & chat applications |
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Examiner Tips and Tricks
In the exam, you may be asked to evaluate the use of communication methods using the case study information provided, as well as your own knowledge of business. Make sure that you know the benefits and limitations of verbal, non-verbal and written communication, as well as the use of IT in communication
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