External Factors that Impact Business Decisions (Edexcel IGCSE Business)

Revision Note

Lisa Eades

Written by: Lisa Eades

Reviewed by: Steve Vorster

The Main External Factors

  • Business decisions are affected by a range of external factors

    • These external factors are outside of the control of the business, e.g the UK vote to leave the European Union trading bloc

  • The response of the business is within their control

    • Businesses may adapt the products they sell or reorganise the workplace to ensure they meet the challenges and opportunities presented

Diagram: External Factors that can Affect Business

external-factors-that-can-affect-business-decisions--edexcel-igcse-business-rn

Business decisions can be affected by political, environmental, social, or technological factors (PEST)

Political Factors that Impact Business

  • Political pressure come from local and national governments and from pressure groups

    • Environmental groups such as Greenpeace have publicised environmental damage caused by businesses, affecting their reputation

  • Government decisions influence business activity in a variety of ways

Political Factors that Influence Business 

Political Factor

Explanation

Government stability and trading relationships

  • In stable regions, businesses can plan their activities and invest in the knowledge that political factors are unlikely to have an unexpected impact

  • If governments make trade agreements with other countries or join trade blocs businesses may benefit from easier trade of goods and services

Tax regulations

  • Tax rates can be raised or lowered according to government priorities

    • E.g. Carbon taxes encourage manufacturing and energy businesses to reduce emissions

  • Tax loopholes can be closed to increase tax revenues and improve fairness in the tax system

    • E.g. From 2024, the UK government will require online marketplaces such as Ebay to report sellers' revenues so that individuals earning more than a modest amount can be taxed on earnings

Trade restrictions

  • Governments restrict the sale of some products to buyers in other countries

    • E.g. Arms manufacturers are usually prohibited from selling weapons to unstable foreign regimes

  • Protectionist measures such as the application of tariffs and quotas can be applied to imported goods

    • E.g. The US government applies tariffs to most Chinese manufactured goods

Investment in public services

  • Governments set budgets for key public services, including education, healthcare, transport and national security

    • E.g. The Portuguese government prioritises spending on infrastructure and [popover id="N28FxuQymRXBFVE8" label="R&D"] to grow its economy

      • Spending on public services has risen while labour costs have fallen

      • Exports have risen and increased foreign direct investment is taking place in the growing economy

Environmental Factors that Impact Business

  • Both changing consumer attitudes towards environmental protection and government policy impact business operations in several ways

Changing infrastructure

  • Many governments are taking steps to make public transport more environmentally friendly, reduce vehicle usage and encourage the use of electric vehicles

    • Businesses may need to upgrade to electric vehicle fleets, increasing costs in the short term

    • Improved public transport may increase the accessibility of businesses for workers and customers

Waste disposal

  • Strict regulations dictate the way businesses dispose of manufacturing waste to avoid pollution

    • Higher charges for disposal, as well as limits on the volume of permitted waste, increase business costs

    • Some businesses may identify ways to increase the amount of waste they recycle or reuse

Energy sources

  • Some governments have prioritised the switch from fossil fuels to green energy production, such as solar and wind power

    • In the long term, this should mean that businesses are likely to enjoy lower and more consistent energy costs

Changes in climate and weather patterns

  • Global warming is set to cause permanent changes to the world's climate 

    • Businesses in high-risk areas face more frequent disruption due to floods or intense heat conditions

    • Insurance premiums may rise, increasing business costs

    • Some businesses may relocate to less exposed regions or take advantage of changed climates in previously unsuitable areas

  • Business impact on the environment can be controlled by governments, which can legislate or take enforcement action against those that break environmental laws

Governments Control and the Environment

Legislation

Fines

Limits

  • Change laws to make environmentally-damaging practices illegal

    • E.g. Ban hazardous materials in manufacturing processes 

  • Impose financial penalties on businesses that break environmental regulations and order them to clean up environmental damage

  • Curb business activities that cause environmental damage

    • E.g. Pollution permits allow businesses to pollute up to a certain limit

Examiner Tips and Tricks

In your exam, you may be asked to analyse the reasons why a business may want to be more environmentally friendly. You must ensure that you apply your answer to the business in question and develop at least two reasons.

Social Factors that Impact Business

  •  Social factors include personal attitudes, values, culture and demographic change that affect business 

  • As societies change, businesses need to carry out ongoing research to ensure that they continue to meet stakeholder needs
     

Social Factors Affecting Business

Social Factor

Explanation


Education

  • Education can change the level of skills in an economy

  • A better educated workforce may mean that the economy can move from a primary dominant sector to a secondary sector

    • Higher levels of education open up well-paid employment opportunities

  • Knowledgeable, skilled employees help develop innovative products

    • E.g. India's young and well-educated population is highly skilled in IT, leading to many multinationals locating support services in the country

Migration

  • Some countries have seen significant movement of populations towards cities (urbanisation)

    • This provides increased labour and creates new markets for businesses operating in cities
       

  • In some countries, the lack of availability of lower-skilled labour has caused significant problems

    • E.g. UK food producers have struggled to recruit domestic seasonal workers to pick and process crops since 2016

Awareness of contemporary issues

  • Consumers are better informed about global issues than ever before

    • E.g. Indonesia, Vietnam and the Philippines have customers that are more eco-friendly than the global average

  • Businesses need to meet these consumer needs by providing goods and services that allow them to shop locally, be environmentally friendly and be ethical

Demographic structure

  • Ageing populations as a result of reduced mortality and low birth rates create new markets for businesses

    • E.g. Businesses such as Arts Abroad offer focused trips targeted at single, mature travellers

  • Individuals live healthy lives for longer due to improved healthcare and remain in work for longer

    • Businesses may benefit from the loyalty of older workers but may need to offer more flexible contracts

Social mobility

  • Groups such as women and those with disabilities increasingly work, increasing labour supply for businesses

    • E.g. Insurance company Allianz operates a positive disability discrimination policy, offers a range of flexible working options and runs an internal network for employees with disabilities

  • Businesses may need to consider access arrangements and vary working contracts to attract these workers

Technological Factors that Impact Business

  • Advances in technology can have a significant positive impact on business operations

  • IT technology can improve communication and support administrative functions

Ways IT can be used to Improve Business Functions

Databases

Email & Messaging Apps

Bespoke finance programs

Online technologies

  • These allow efficient and convenient storage and interrogation of data

  • This technology speeds up communication processes

  • These are used to process transactions quickly and accurately

  • These allow for e-commerce activity, online marketing and the rapid sharing of data

 

 

  • The use of robots and automation in manufacturing and agriculture has increased productivity, reduced costs and improved worker safety

    • Some industries now employ very few workers in production roles, reducing wage costs

    • In other industries, these technologies have helped to solve the problem of worker shortages

  • Electronic banking has reduced the need for cash- handling, which improves security and reduces costs

    • Businesses hold less physical money on their premises, reducing the need for expensive security arrangements

    • In-person banking takes time and may be less accurate than digital banking

  • Keeping up with new technology can increase businesses' capital expenditure costs and may require external finance

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Lisa Eades

Author: Lisa Eades

Expertise: Business Content Creator

Lisa has taught A Level, GCSE, BTEC and IBDP Business for over 20 years and is a senior Examiner for Edexcel. Lisa has been a successful Head of Department in Kent and has offered private Business tuition to students across the UK. Lisa loves to create imaginative and accessible resources which engage learners and build their passion for the subject.

Steve Vorster

Author: Steve Vorster

Expertise: Economics & Business Subject Lead

Steve has taught A Level, GCSE, IGCSE Business and Economics - as well as IBDP Economics and Business Management. He is an IBDP Examiner and IGCSE textbook author. His students regularly achieve 90-100% in their final exams. Steve has been the Assistant Head of Sixth Form for a school in Devon, and Head of Economics at the world's largest International school in Singapore. He loves to create resources which speed up student learning and are easily accessible by all.