12 marks
Define 'niche market'.
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Marketing Strategy (Cambridge (CIE) IGCSE Business)
Exam Questions
1 hour12 questions22 marks
Define 'B2B' market'.
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32 marks
Identify two factors a business should consider when formulating an appropriate marketing strategy.
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42 marks
State two areas of business behaviour in relation to marketing that are regulated.
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54 marks
Case Study
Carlos is a sole trader. He sells specialist clothing and equipment for extreme sports, including snowboarding and abseiling. It is a niche market. Carlos started his business 3 years ago and it has remained small. He sells products at extreme sports exhibitions and online. Carlos would like to grow his business by targeting the B2B market.
Outline two disadvantages for Carlos of targeting a niche market.
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64 marks
Case Study
Car manufacturer OVI is based in Country X. Over the years, technology has changed production methods. NSN's sales in Country X have declined.
OVI plans to open a new factory and showrooms in country Z, creating 7,000 jobs. Country Z’s government has offered a $60m grant to OVI . A spokesperson for OVI said: ‘Governments should support business activity. There were also other factors that influenced our decision to build the new factory there, including the possible effects of economic growth.’
Outline two benefits to OVI of entering foreign markets.
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72 marks
Define 'joint venture'.
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16 marks
Do you think the rewards of entering a foreign market always outweigh the risks? Justify your answer.
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28 marks
Explain two reasons why GNP should expand its online sales channel rather than seek new retailers to stock its products.
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38 marks
Explain two advantages and two disadvantages to TGR of expanding into international markets,
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112 marks
Consider the advantages and disadvantages of the following two options for HealthyMunch social enterprise to respond to its current challenges.
Expand into school nutrition education programmes
Focus on improving efficiency in current operations
Which option should HealthyMunch choose? Justify your answer.
Refer to the following insert when answering the question
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212 marks
Consider the advantages and disadvantages of the following two options for Coffee Delight Ltd to expand its business.
Expanding into the international market by exporting to neighbouring countries
Developing a new line of organic, fair-trade certified coffee
Which option should Coffee Delight Ltd choose? Justify your answer.
Refer to the following insert when answering the question
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