Case Study
KTF makes building materials, including cement and bricks. Last year KTF had sales of $25bn. KTF’s objectives have often changed since it was started 60 years ago.
The Managing Director wants KTF to expand. KTF is going to take over one of its main competitors. The newly expanded business will have combined sales of $40bn.
The Managing Director said: ‘Many stakeholder groups will be affected by this decision.’ She knows there are many external factors that affect business activity, including the business cycle, interest rates and legal controls to protect the environment.
Outline one advantage and one disadvantage to KTF of taking over the other business.
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