Profitability Ratios (Cambridge (CIE) IGCSE Accounting)
Revision Note
Written by: Dan Finlay
Reviewed by: Lucy Kirkham
What are profitability ratios?
Profitability ratios assess a company's ability to earn profits from sales, operations or assets
They compare profits to other values such as revenue, costs and capital employed
The main profitability ratios are:
Gross margin
Mark-up
Profit margin
Return on capital employed
Gross Margin
What is the gross margin?
What is the formula? | |
---|---|
How should the value be written? | Write as a percentage (X%) |
How should the value be rounded? | Round to two decimal places |
What does the value mean? | The value represents the proportion of the revenue that is turned into gross profit |
How can the ratio be improved? |
|
If the gross margin decreases then this suggests that:
The goods are being sold at a cheaper price than in previous years
Allowing more trade discounts has the same effect
The costs of goods have increased but their selling price has remained the same
Examiner Tips and Tricks
The gross margin must be less than 100%. If you get an answer bigger than 100% then check your working.
Worked Example
Kaley is a sole trader. She provides the following information for the year ended 31 December 2023.
$ | |
Revenue | 128 000 |
Purchases | 52 000 |
Inventory at 1 January 2023 | 8 000 |
Inventory at 31 December 2023 | 6 000 |
Calculate Kaley's gross margin. Your answer should be correct to two decimal places.
Answer
Calculate the cost of sales
Opening inventory + Purchases - Closing inventory
$8 000 + $52 000 - $6 000 = $54 000
Calculate the gross profit
Revenue - Cost of sales
$128 000 - $54 000 = $74 000
Calculate the gross margin
Round to two decimal places
Gross margin = 57.81%
Mark-up
What is the mark-up?
What is the formula? | |
---|---|
How should the value be written? | Write as a percentage (X%) This can be bigger than 100% |
How should the value be rounded? | Round to two decimal places |
What does the value mean? | The value represents the percentage of the cost of sales that is added to the costs to form the selling price |
How can the ratio be improved? |
|
The mark-up is normally a fixed percentage applied to the cost of the goods
The percentage can be raised to increase profits
Examiner Tips and Tricks
The mark-up can be bigger than 100% so do not worry if your answer is bigger than 100%.
Profit Margin
What is the profit margin?
What is the formula? | |
---|---|
How should the value be written? | Write as a percentage (X%) |
How should the value be rounded? | Round to two decimal places |
What does the value mean? | The value represents the proportion of the revenue that is turned into profit for the year |
How can the ratio be improved? |
|
A decreasing profit margin suggests that:
Gross profit has decreased from previous years
The business is paying more for expenses
The business is not earning as much other income as in previous years
Worked Example
Kaley is a sole trader. She provides the following information for the year ended 31 December 2023.
$ | |
Revenue | 128 000 |
Gross profit for the year | 74 000 |
Other income | 9 000 |
Expenses | 46 000 |
Calculate Kaley's profit margin. Your answer should be correct to two decimal places.
Answer
Calculate the profit for the year
Gross profit + Other income - Expenses
$74 000 + $9 000 - $46 000 = $37 000
Calculate the profit margin
Round to two decimal places
Profit margin = 28.91%
Return on Capital Employed (ROCE)
What is the return on capital employed (ROCE)?
What is the formula? |
Capital employed = Equity (or capital) + Non-current liabilities |
---|---|
How should the value be written? | Write as a percentage (X%) |
How should the value be rounded? | Round to two decimal places |
What does the value mean? | The value represents the proportion of the capital employed that is turned into profits |
How can the ratio be improved? |
|
A business aims to increase the return on capital employed
The business should consider whether it can use more short-term sources of finance rather than long-term loans
Examiner Tips and Tricks
Notice that this profitability ratio uses the operating profit rather than the profit for the year. This means you need to use the profit before finance costs (loan interest or debenture interest).
Worked Example
The equity and liabilities of Khazam Ltd at 31 December 2023 are listed below.
$ | |
Ordinary share capital | 140 000 |
General reserve | 40 000 |
Retained earnings | 50 000 |
5% Debentures | 30 000 |
Trade payables | 25 000 |
The profit for the year ended 31 December 2023 was $35 000 after charging debenture interest.
Calculate the return on capital employed for the year ended 31 December 2023. The calculation should be correct to two decimal places.
Answer
Calculate the debenture interest for the year
5% × $30 000 = $1 500
Calculate the operating profit for the year
Add the debenture interest back onto the profit for the year
$1 500 + $35 000 = $36 500
Calculate the capital employed
Equity (Share capital + Reserves + Retained earnings) + Non-current liabilities
$140 000 + $40 000 + $50 000 + $30 000 = $260 000
Calculate the return on capital employed
Round to two decimal places
ROCE = 14.04%
Evaluating Profitability
How do I evaluate the profitability of a business?
It is best to look at multiple profitability ratios together to get a better understanding
The gross margin might be high but the profit margin might be low
This suggests that gross profit is not an issue
The business needs to look at other income and expenses
The difference between the gross margin and profit margin is the proportion of revenue that is spent on expenses after deducting other income
A smaller difference indicates that a business has better control of expenses
Consider actions which have a positive and negative effect
For example, if a business finds a cheaper supplier:
The gross margin might increase as a result of lower cost of sales
However, the quality of the goods might not be as good, which could cause customers to shop elsewhere, reducing sales revenue
How do I compare the profitability of a business between years?
Compare the ratios to the same ratios from previous years
For each ratio
Make a general comment
State whether it has improved or gotten worse
State the percentages
Give possible reasons for the change
Calculate the difference between the gross margin and the profit margin to see if the business has gotten better at controlling expenses
Worked Example
Sana and Taz are business partners. They provide information for the financial years ending 31 December 2022 and 31 December 2023.
Year ended | ||
31 December 2022 | 31 December 2023 | |
Gross margin | 32.25% | 43.75% |
Profit margin | 9.43% | 10.31% |
Return on capital employed | 21.08% | 10.45% |
Comment on the performance of the business over the two years.
Answer
Comment on the gross margin
The gross margin has improved from 32.25% to 43.75%. This could be because Sana and Taz increased the selling prices of their goods. They could have decreased the cost of sales by changing to a cheaper supplier.
Comment on the profit margin
The profit margin has improved from 9.43% to 10.31%. This could be due to a higher gross profit, but it could also be due to an increase in other income.
Comment on the differences between the gross and profit margins
In 2022, the difference between the gross and profit margins was 22.82%. In 2023, this difference was 33.44%. The difference worsened, which could be because Sara and Taz had worse control over their expenses.
Comment on the return on capital employed
The return on capital employed worsened from 21.08% to 10.45%. This could be due to an increase in the capital employed. This may have involved more capital being introduced by the partners or a long-term loan.
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