Market Position - GCSE Sociology Definition

Reviewed by: Raj Bonsor

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Market position refers to the ranking or perception of a product, company, or brand within a certain market or industry in comparison to its competitors. It indicates how well a product is performing relative to similar options available to consumers and can be influenced by factors such as price, quality, customer service, and brand reputation.

Understanding market position is crucial, as it helps businesses strategise on how to improve or maintain their standing in the market. For GCSE Sociology students, this concept can be linked to the study of economic factors in society and how they impact consumer behaviour and business operations.

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Raj Bonsor

Reviewer: Raj Bonsor

Expertise: Psychology & Sociology Content Creator

Raj joined Save My Exams in 2024 as a Senior Content Creator for Psychology & Sociology. Prior to this, she spent fifteen years in the classroom, teaching hundreds of GCSE and A Level students. She has experience as Subject Leader for Psychology and Sociology, and her favourite topics to teach are research methods (especially inferential statistics!) and attachment. She has also successfully taught a number of Level 3 subjects, including criminology, health & social care, and citizenship.

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