Deviancy Amplification - GCSE Sociology Definition

Deviancy amplification is a sociological term used to describe a process where the reaction to deviant behaviour from authorities like the media, police, or the public actually leads to an increase in that behaviour.

In the context of GCSE Sociology, this concept explains how a small act of deviance can be exaggerated through media coverage or social response, which in turn leads to heightened public concern and further deviant acts. For instance, if a minor act of vandalism is sensationalised by the media, it might attract more attention and even encourage similar behaviour, thus amplifying the original deviance.

This concept helps students understand how societal reactions can sometimes inadvertently contribute to an increase in the behaviour they aim to control or eliminate.