Consumerism - GCSE Sociology Definition

Consumerism refers to a social and economic system that encourages the acquisition of goods and services in ever-increasing amounts.

In the context of GCSE Sociology, consumerism is a concept that highlights how individuals and societies prioritise material wealth and consumption as a means to achieve happiness and status. It is often driven by advertising and media, which promote the idea that possessing more products leads to a better quality of life. This trend can have significant effects on social behaviour, cultural values, and the environment, sparking discussions about sustainability, social inequality, and the true determinants of personal fulfilment.

Understanding consumerism helps students analyse broader societal patterns and their own everyday interactions with the economy.