Bias - GCSE Sociology Definition

What is bias?

In GCSE Sociology, bias occurs when prejudice or distortion affects the objectivity of research, data collection, or interpretation of research/data. It can occur in various forms, such as researcher or interviewer bias, where a sociologist’s personal beliefs influence the study, or social desirability bias, where participants give answers that present them in a better light rather than truthful ones. 

Bias can also be present in sampling methods if the group selected is not representative of the wider population. Recognising and minimising bias is crucial in sociological research to ensure that findings are valid, reliable, and reflective of true social patterns and behaviours.

GCSE Sociology Revision Resources to Ace Your Exams

Explore bias in more detail and master other key research methods terms and concepts using our detailed GCSE revision notes. 

• Research methods

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