What is an attitude survey?
In GCSE Sociology, an attitude survey is a research method used to measure people's opinions, beliefs, and feelings about specific topics or issues. One example is the British Social Attitudes survey which asks a representative sample of the population about their experience of living in Britain.
It typically involves questionnaires or structured interviews where respondents rate their level of agreement or disagreement with various statements. This method helps sociologists gather quantitative data to identify patterns and trends in public attitudes, making it useful for studying social behaviours, cultural norms, and public opinions on issues like education, crime, or inequality.
Attitude surveys are valued for their ability to collect data from large groups, although they may be influenced by respondents giving socially desirable answers.
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