Demand - GCSE Business Definition
Reviewed by: Lisa Eades
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'Demand' refers to the quantity of a product or service that consumers are willing and able to purchase at a given price within a certain period.
Demand is a fundamental concept of business and economics and is influenced by various factors, such as consumer income, tastes and preferences, the price of related goods and expectations about future prices. It determines how businesses set prices and make production decisions. Understanding demand helps businesses predict consumer behaviour and adjust strategies to maximise sales and profitability.
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