Customer loyalty refers to the likelihood that a customer will continue to choose a particular brand or business over its competitors and demonstrate a strong, ongoing preference for that company's products or services.
Customer loyalty is often driven by positive customer experiences, satisfaction, and emotional connection with the brand.
Businesses aim to develop customer loyalty because loyal customers tend to buy more, offer valuable feedback, and provide free word-of-mouth marketing by recommending the brand to others. Understanding customer loyalty is important for GCSE Business students as it highlights the strategies companies use to maintain a competitive edge and build lasting relationships with their target market.
Examiner-written GCSE Business revision resources that improve your grades 2x
- Written by expert teachers and examiners
- Aligned to exam specifications
- Everything you need to know, and nothing you don’t
Share this article
written revision resources that improve your