Customer Engagement - GCSE Business Definition

Customer engagement refers to the ongoing relationship between a business and its customers.

In the context of GCSE Business, it involves strategies that businesses use to capture the interest and loyalty of customers. Effective communication and interaction often lead to a positive and meaningful connection. It involves encouraging customers to actively participate with the brand through channels such as social media, email and in-store experiences.

A high level of customer engagement can lead to increased customer satisfaction, repeat purchases and positive word-of-mouth, all of which are crucial for a business's success and growth.