Customer - GCSE Business Definition

A customer is any individual or organisation that purchases goods or services from a business. Customers drive demand, influencing what products or services are offered. Understanding customers and their behaviour helps businesses develop effective marketing strategies and improve their products or services.

A successful business must meet the needs and wants of its customers to maintain and grow its market presence. By providing value, businesses can build customer loyalty, ensuring repeat sales and positive word-of-mouth promotion, which are essential for long-term success.