GlossariesGCSE GlossariesGCSE Business GlossaryBoston Matrix

Boston Matrix - GCSE Business Definition

Reviewed by: Lisa Eades

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The Boston Matrix, also known as the BCG Matrix, is a strategic business tool used to evaluate the performance of a company's products or business units. It categorises them based on their market growth rate and market share into four quadrants: Stars (high growth, high market share), Cash Cows (low growth, high market share), Question Marks (high growth, low market share), and Dogs (low growth, low market share).

BCG matrix diagram with four quadrants: Star, Question Marks, Cash Cows, Dogs, indicating market growth rate and relative market share.

The Boston Matrix is used in business to aid in decision-making regarding investment and how to allocate their resources.

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Lisa Eades

Reviewer: Lisa Eades

Expertise: Business Content Creator

Lisa has taught A Level, GCSE, BTEC and IBDP Business for over 20 years and is a senior Examiner for Edexcel. Lisa has been a successful Head of Department in Kent and has offered private Business tuition to students across the UK. Lisa loves to create imaginative and accessible resources which engage learners and build their passion for the subject.

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