Data Collection (Edexcel GCSE Geography B)
Revision Note
Written by: Bridgette Barrett
Reviewed by: Jenna Quinn
Data Collection
Data which records quantities is quantitative data
Examples of quantitative data are:
Numerical data collected in questionnaires
Traffic counts
Environmental quality surveys
River data - velocity, discharge
Weather data
Data which records descriptive information is qualitative data
Examples of qualitative data:
Field sketches and photographs
Non-numeric questionnaire data
Interview answers
Questionnaires and interviews
When collecting data via questionnaires or interviews a number of questioning types can be used:
Closed questions where answers are limited to single words, numbers or a list of options
Statements which use a scale to gauge people's views. For example, strongly agree/agree
Open questions where the respondent can give any answer
Questionnaires can be used to gather a large sample of data
Interviews are more in-depth and tend to be used to gather a smaller data sample
Environmental quality surveys
These are used to collect data about the environmental quality of different sites
They use the judgement of the person conducting the survey to assess environmental quality against a range of indicators
Using a sliding scale (1 -5) or bipolar scale (-3 to 3)
Usually, the lower the score the more negative the assessment of the environmental quality
They are subjective because they are based on the opinion of the person completing them
This can be reduced by:
Completing in small groups to reach a consensus regarding the score
Using the mode of EQS completed by a number of students
They produce quantitative data
Strengths and Limitations of Quantitative and Qualitative Data
| Strengths | Limitations |
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Quantitative Data |
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Qualitative Data |
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Sampling Methods
Purpose of sampling
It gives an overview of the whole feature/population to be sampled
There is not enough time/equipment/access to measure the whole area being examined
Sampling provides a representative and statistically valid sample of the whole
Types of sampling
There are three types of sampling to consider
Random
Systematic
Stratified
Random sampling
A grid is drawn/placed over the area to be studied
The squares which include part of the study area are numbered
The numbers are entered into a random number generator
The samples should be collected as near as possible to the points given
Systematic sampling
The samples are selected at regular intervals for example every 500 meters or every tenth person
Stratified sampling
Used when the study area includes significantly different parts known as subsets
Is based on the idea that the sample represents the whole population
If a questionnaire is being used to collect data and the population of the study area has 10% of people over 65, then the sample should include 10% of people over 65
All sampling methods have advantages and disadvantages
Advantages and Disadvantages of Sampling Methods
Sampling Type | Advantages | Disadvantages |
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Random |
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Systematic |
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Stratified |
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