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GCSEBusinessOCRRevision NotesMarketingThe Marketing MixPlace: Digital Distribution

Place: Digital Distribution (OCR GCSE Business)

Revision Note

Lisa Eades

Written by: Lisa Eades

Reviewed by: Steve Vorster

Digital Distribution Channels

  • The growth of the internet has meant that some products are now capable of being delivered digitally

  • Digital distribution is commonly used for products including:

    • Financial services, such as banking and insurance

    • Entertainment, including music, film, gaming and television

    • Media, including books, magazines and newspapers

The internet has allowed products including books, films, magazines, TV and banking to be delivered digitally
The internet has allowed products, including books, films, magazines, TV and banking, to be delivered digitally

  • Products are accessed in a range of ways:

    • They are downloaded and kept as digital files

    • Access is provided for a limited time following payment

    • Users log in to use features

Evaluation of Digital Distribution

Advantages

Disadvantages

  • Goods are available as soon as they are purchased and can be accessed at any time

  • Delivery and warehousing costs are eliminated

  • Convenience for customers as physical storage space is not required

  • Some customers may lack the knowledge or IT facilities to download products

  • Some goods are not suitable for physical distribution, e.g. household goods or consumables

  • Digital content may be illegally copied and shared, reducing revenue

Examiner Tips and Tricks

Digital distribution is different from e-commerce, which is likely to still involve the physical movement of goods.

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    Author
    Reviewer
    Lisa Eades

    Author: Lisa Eades

    Expertise: Business Content Creator

    Lisa has taught A Level, GCSE, BTEC and IBDP Business for over 20 years and is a senior Examiner for Edexcel. Lisa has been a successful Head of Department in Kent and has offered private Business tuition to students across the UK. Lisa loves to create imaginative and accessible resources which engage learners and build their passion for the subject.

    Steve Vorster

    Author: Steve Vorster

    Expertise: Economics & Business Subject Lead

    Steve has taught A Level, GCSE, IGCSE Business and Economics - as well as IBDP Economics and Business Management. He is an IBDP Examiner and IGCSE textbook author. His students regularly achieve 90-100% in their final exams. Steve has been the Assistant Head of Sixth Form for a school in Devon, and Head of Economics at the world's largest International school in Singapore. He loves to create resources which speed up student learning and are easily accessible by all.