Place: Digital Distribution (OCR GCSE Business)

Revision Note

Written by: Lisa Eades

Reviewed by: Steve Vorster

The growth of the internet has meant that some products are now capable of being delivered digitally
Digital distribution is commonly used for products including:
- Financial services, such as banking and insurance
- Entertainment, including music, film, gaming and television
- Media, including books, magazines and newspapers

Products are accessed in a range of ways:
- They are downloaded and kept as digital files
- Access is provided for a limited time following payment
- Users log in to use features

Evaluation of Digital Distribution

Advantages	Disadvantages
Goods are available as soon as they are purchased and can be accessed at any time Delivery and warehousing costs are eliminated Convenience for customers as physical storage space is not required	Some customers may lack the knowledge or IT facilities to download products Some goods are not suitable for physical distribution, e.g. household goods or consumables Digital content may be illegally copied and shared, reducing revenue

Digital distribution is different from e-commerce, which is likely to still involve the physical movement of goods.

Last updated: 9 August 2024

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