Economic Factors (OCR GCSE Business)

Revision Note

Lisa Eades

Expertise

Business Content Creator

Consumer Income

  • Household income includes money earned from work, pensions or welfare benefits and from investments, such as property

  • In the UK, household income has risen overall since 1995

    • It fell slightly as a result of a recession in 2010-2011, further economic uncertainty between 2016 and 2018 and during the recent Covid-19 pandemic

Household incomes have risen by around £10,000 since 1995
UK household incomes have risen by more than £10,000 since 1995

(Data source: Ons.gov.uk)

  • Once a householder has paid their core living costs, such as rent or mortgage, utility bills and transport costs, they are left with a sum of disposable income

    • In 2023, the average British adult had £782 a month in disposable income, £84 less each month compared to 2022

    • This fall is largely as a result of high levels of inflation and the increased cost of living, especially related to housing and energy costs

Unemployment

  • The level of unemployment is a measure of the proportion of people aged 16 to 64 without paid employment

  • Unemployment levels are closely linked to changes in the level of disposable income

    • In the UK, welfare payments are made to the unemployed, though they are low

      • On average, the unemployed receive 7% of their previous in-work income, compared to 90% in Belgium

  • The unemployment rate in the UK has recently risen from 3.8% in 2023 to 4.3% in early 2024

Unemployment in the UK rose following the global economic crisis in 2009, and increased briefly during the recent Covid-19 pandemic
Although impacted by the Covid-19 pandemic, unemployment rates have fallen in the UK since 2012

(Source: Office for National Statistics)

Business Responses to Changes in the Economic Climate

A rise in incomes

  • Rising levels of disposable income usually lead to an increase in spending on goods and services

  • As long as the rise is expected to be sustained, businesses often respond in a number of ways:

Business response

Explanation

Increase prices

  • Customers can afford to spend more

  • They may be willing to pay a premium for products that demonstrate their spending power

Extend or amend product ranges

  • In particular, sales of non-essential branded and luxury goods are likely to increase

    • Consumers may switch up to more desirable brands or purchase previously unattainable products for the first time

  • Spending on non-essential services, such as holidays and cosmetic procedures, increase significantly when disposable income levels rise

Increase spending on promotional activity

  • Competition is likely to be attracted to growing markets, so advertising and other promotional tactics can help to maintain a unique selling point

  • Higher revenue may allow more expensive advertising media to be used

Expand business operations

  • A business may invest in new production facilities such as factories or improved machinery to increase output

A fall in unemployment

  • As the unemployment rate falls

    • Businesses often have to pay more to secure enough workers

      • The lower the supply of workers, the higher the salaries or wages they will have to offer

    • They may need to import labour from abroad

      • E.g. the National Health Service (NHS) is attempting to overcome staff shortages by recruiting doctors from countries including Egypt and India

    • They may need to invest in training to upskill existing workers, and take steps to retain more workers

      • E.g. financial incentives such as employee share schemes or long-service bonuses may encourage workers to remain employed in a business

Examiner Tip

In the exam, you could be asked to explain how an economic change could benefit a business.

Two-mark explain questions require you to make a point and develop it, with a reason or impact.

Example

An economic change could be a rise in income [1] which could increase revenue from sales of the businesses products [1].

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Lisa Eades

Author: Lisa Eades

Expertise: Business Content Creator

Lisa has taught A Level, GCSE, BTEC and IBDP Business for over 20 years and is a senior Examiner for Edexcel. Lisa has been a successful Head of Department in Kent and has offered private Business tuition to students across the UK. Lisa loves to create imaginative and accessible resources which engage learners and build their passion for the subject.