Profitability Ratios (OCR GCSE Business)
Revision Note
Written by: Lisa Eades
Reviewed by: Steve Vorster
An Introduction to Profit Margins
Profit margins measure how successfully a business converts revenue into profit
Profit margins are expressed as percentages
This allows comparison of business performance over time and also comparisons with other businesses
Gross Profit Margin
The gross profit margin is the proportion of revenue that is converted into gross profit
It is calculated using the formula
Worked Example
Head to Toe Wellbeing’s revenue in 2022 was £124,653. Its gross profit was £105,731
Calculate Head to Toe Wellbeing Ltd’s gross profit margin in 2022. [2 marks]
Step 1: Substitute the values into the formula
[1]
Step 2: Multiply the outcome by 100 to find the percentage
[1]
84.82% of Head to Toe Wellbeing’s revenue was converted into gross profit during 2022.
Net Profit Margin
The net profit margin is the proportion of revenue that is converted into net profit
It is calculated using the formula
Worked Example
Head to Toe Wellbeing’s revenue in 2022 was £124,653. Its net profit was £65,864
Calculate Head to Toe Wellbeing Ltd’s net profit margin in 2022. [2 marks]
Step 1: Substitute the values into the formula
[1]
Step 2: Multiply the outcome by 100 to find the percentage
[1]
In 2022, 52.84% of Head to Toe Wellbeing’s revenue was converted into net profit.
Examiner Tips and Tricks
When you answer calculation questions, remember:
Take care that your figures are easily recognisable
In some cases, the number 4 and the number 9 could be confused by the examiner
Check the number of decimal places or significant figures required
If you only give your answer to one decimal place rather than two, you will lose a mark, even if your answer is correct
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