The Sales Process (Edexcel GCSE Business)
Revision Note
Written by: Lisa Eades
Reviewed by: Steve Vorster
Steps in the Sales Process
The sales process is the set of steps that a company takes to deliver its product to customers
Steps in the Sales Process
Step | Explanation |
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1. Gain Customer Interest |
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2. Provide a Speedy and Efficient Service |
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3. Engage the Customer |
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4. Provide Post-sales Service |
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5. Achieve Customer Loyalty |
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The Importance of Customer Service
Developing customer loyalty helps businesses to grow and be successful in the long term
Good customer service generates customer loyalty which drives repeat purchases and helps the firm to reduce marketing costs when launching new products
Examples of How Businesses Develop Customer Loyalty
Method | Explanation | Example |
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Customer service |
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Loyalty cards |
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Saver schemes |
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