Changes in Business Aims & Objectives (Edexcel GCSE Business)
Revision Note
Written by: Steve Vorster
Reviewed by: Jenna Quinn
Why Business Aims & Objectives Evolve
Topic 1.3.1 introduced aims and objectives for businesses starting up
As a business grows in size and evolves its objectives can change
These objectives are often influenced by various internal and external factors
These changes are often necessary to ensure that the business remains competitive, profitable, and compliant with regulations
Factors Which Cause Business Objectives to Evolve
Factor | Explanation | Example |
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Market conditions |
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Technology |
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Performance |
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Legislation |
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Internal reasons |
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How Business aims & Objectives Often Evolve
The evolution of business aims and objectives
Focus on survival or growth
A start-up may initially aim to survive by breaking even and becoming profitable
As the company grows and becomes more established its objective may change to focus on growth
This may include expanding into new markets or investing in new products or services
Entering or exiting markets
A company may decide to enter a new market to expand its customer base or to diversify its products
Conversely, a business may decide to exit a market if it is not profitable
Growing or reducing the workforce
A growing company may need to hire additional employees to support its expansion
Conversely, a company may decide at any point to reduce its workforce to cut costs or streamline operations
Increasing or decreasing product range
A company may choose to increase its product range to expand its customer base or to stay competitive in the market
Alternatively, a company may decide to decrease its product range if certain products are not proving to be profitable
Examiner Tip
It is tempting to write about the full range of factors that have led to a change in business objectives but you only need to cover two or three in some depth.
Make sure that you are making a clear point, using case study material to apply your point and developing an explanation with connectives such as '..this leads to' or '..as a consequence...'.
In longer answers, you should look at both sides, considering advantages and disadvantages or reasons for and against.
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