Technology & Business (Edexcel GCSE Business)
Revision Note
Written by: Steve Vorster
Reviewed by: Jenna Quinn
Types of Technology used by Business
Businesses have access to a range of technologies which can help improve communications flows, lower operating costs and improve their brand image
Using the above technologies can help businesses to be more effective and ensure they remain competitive
The rise of e-commerce means customers increasingly pay online using credit/debit cards with the result that contactless payment systems (Apple Pay, Android Pay) are growing in popularity
These make life more convenient for customers and so a business with such systems may have a competitive advantage over one that does not. However, installing such systems incurs a cost for the business
The Influence of Technology on Business Activity
Technology has had a profound impact on business activity
Technology influences sales, costs, and the marketing mix in several ways
The Influence of Technology on Sales, Costs and the Marketing Mix
Type of Technology | Influence on Sales | Influence on Costs | Influence on The Marketing Mix |
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E-commerce |
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Social Media |
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Digital communications |
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Examiner Tip
Whilst rapid developments in technology have undoubtedly brought many benefits for businesses, a real understanding of the impact of technology - and an opportunity in exams to show evaluative skills - should consider some of the potential costs of introducing new technology.
You might consider some of the following:
Training costs for staff to learn new skills and improve or adapt existing skills
Capital expenditure for the initial installation of technology and ongoing maintenance costs
Disruption to production during the installation and 'bedding in' of new technology
Security issues raised by operating digitally
The potential loss of the 'personal touch' with customers
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