Technology & Business (Edexcel GCSE Business)

A powerful tool for expanding the customer base and increasing sales

E.g. Amazon has enabled many businesses to sell their products online and reach a global market

Has also helped businesses reduce costs by eliminating the need for physical storefronts and reducing overhead costs

E.g.Zappos saved $10 million in operating expenses by closing its call centre and focusing on online customer service

 Offers businesses new channels for advertising and promotion

E.g. Platforms like Shopify have customisable storefronts, email marketing tools, and search engine optimisation (SEO) capabilities

A powerful tool for businesses to increase sales by building relationships with customers and generating leads

E.g. Glossier has leveraged social media to build a loyal customer base on Instagram with 1.5 million monthly visitors

A cost-effective alternative to traditional advertising channels

E.g. The fast-food chain Wendy's has increased advertising on their Twitter account, while reducing the advertising expenditure in the national press

Offers businesses new channels for building brand awareness and engaging with customers, the marketing mix has been transformed for many businesses

E.g. Instagram and Snapchat provide businesses with opportunities for creating visual content and live streaming

Offers businesses new channels for reaching customers and closing deals e.g the use of email marketing

Offers a cost-effective alternative to traditional communication channels e.g. The use of WhatsApp in customer service means customer service employees can work from anywhere and the business does not necessarily need to hire expensive premises

Has transformed the marketing mix by providing businesses with new channels for communicating

E.g. Email marketing tools like Mailchimp provides businesses with customisable email templates and sales tools