Customer Needs (Edexcel GCSE Business)
Revision Note
Written by: Steve Vorster
Reviewed by: Jenna Quinn
Identifying & Understanding Customer Needs
A market is any place where buyers and sellers can meet, e.g. the Amazon website or a shopping mall
Businesses thrive when they are able to meet customer needs and wants
Needs are considered essential, e.g. shelter or food
Wants are desires which are non-essential, even if consumers consider them to be essential, e.g. Nike trainers
The aim of marketing is to help identify, anticipate and satisfy consumer needs and wants in a way that makes the business money (profit)
Market research is the process of systematically gathering data from consumers which can be used to influence business decisions
Understanding Customer Needs about Price, Quality, Choice and Convenience
Need | Explanation | Benefit to the Business |
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Price |
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Quality |
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Choice |
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Convenience |
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The Benefits of Understanding Customers
Identifying and understanding customers is essential for the success of any business, especially when it comes to generating sales and ensuring business survival
Understanding customers leads to greater sales
Ensuring business survival is crucial to both new and established businesses
Understanding customers helps businesses to survive and thrive by addressing the following points, which aid survival
Understanding customer needs helps ensure business survival
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