Rutland Roses Limited specialises in producing high quality rose plants for gardens and sells its plants across the UK in garden centres and online.
Rutland Roses has a business growth target of 10% over the next two years. It has a budget available to increase promotion and develop the product range.
The UK market is saturated with many competitors. The roses last for many years once planted, so the opportunity for repeat sales through customer loyalty is limited. Furthermore, many new homes being built in the UK have very small gardens and often require low maintenance garden accessories rather than plants. However Rutland Roses have recently developed a range of plants that require minimal maintenance and flower for the whole of spring and summer.
An alternative option for growth is to begin exporting their roses to France, where there is a growing interest in English roses. The Managing Director, Keara, has experience selling products abroad from a previous business venture some years ago. However, she is concerned about the rules and regulations involved in exporting live plants.