Examiner Tip
You can also use both of these studies to answer a question on Culture & Its Influence on Behaviour
You can also use both of these studies to answer a question on Culture & Its Influence on Behaviour
Aim: To investigate the cultural dimension of individualism/collectivism on pace of life i.e. how quickly/slowly people and organisations move, in a sample of large cities across the world. There were four hypotheses:
Participants: Cities from a sample of 31 countries across the world, both individualistic e.g. USA and collectivist e.g. Japan
Procedure: The researchers recruited students travelling abroad or returning home and other psychologists in the field of cross-cultural research to observe and collect data for the study. There were three specific categories of behaviour to be observed:
Results:
Conclusion: The individualistic/collectivist cultural dimension does appear to be a good predictor of pace of life in cities.
Strengths
Limitations
Key terms:
Aim:To investigate conformity as a product of culture
Participants: The study was a meta-analysis which in total comprised 133 studies, from 17 countries which represented both collectivist and individualistic cultures. The countries included France, Fiji, Ghana, Hong Kong, Japan, the UK, the USA
Procedure:
Asch (1951) is a classic study of conformity; the procedure is as follows:
Results: The highest rates of conformity were seen in more collectivist countries: the effect size from studies in Fiji was the highest at 2.48; Hong Kong scored 1.93 and Japan scored 1.42. The lowest rates of conformity were found in individualist countries: the effect size from studies in France was 0.56; The Netherlands scored 0.74; the USA scored 0.90.
Conclusion: Conformity may be affected by culture with collectivist cultures showing more conformity than individualistic cultures.
Strengths
Weaknesses
Key terms:
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