Collectivist Cultures & Cultural Relativism: an overview
Collectivist Cultures: an overview
- The Sociocultural Approach (examined on Paper 1) has culture as one of its main areas of focus e.g. culture and its effect on individual behaviour
- One of the key topics in the IB Psychology study of culture is cultural dimensions (which you can find, along with the other Sociocultural topics, on this site)
- The most-studied cultural dimension is the Individualism/Collectivism dimension
- The bulk of the theories and studies that you cover in IB Psychology (and this will apply if you go on to study Psychology at degree level) use research from Western cultures i.e. the USA, the UK, Western Europe, Australia which are all individualistic cultures
- Collectivist cultures can be characterised in the following ways:
- An emphasis on we/us rather than I/me
- Priority is given to the group rather than to the individual
- Cultural norms may centre around behaviours which benefit the family/community/society e.g. living with extended family; sharing earnings with the family or the community as a whole; older people being awarded due respect and status; rituals and ceremonies which celebrate long-established traditions
- Collectivist cultures have been studied alongside individualistic cultures in cross-cultural research with an emphasis on comparison of both cultures on key variables e.g. conformity
Are you a ‘me’ or a ‘we’?