International Agreements
- Governments are encouraging people to increase their sporting activity for several reasons including
- Health benefits
- Politicians are often keen to be linked to success in sporting activities because they create a ‘feel good factor’
- To boost their economies
- It is difficult to identify clear economic benefits from hosting international sporting events
- The London 2012 Olympic Games were estimated to bring £13.3 billion to the UK economy
- Some sports participation is short-term term such as an increase in lawn tennis around the time of Wimbledon
- Qatar is a country that is trying to increase sports participation:
- In 2010 awarded the 2022 Fifa World Cup
- In 2011 Qatar sponsored Barcelona football club for 5 years which was worth $150 million
- Became a major shareholder of Paris St Germain
- Tour de France secured sponsorship from Qatar Airlines
- Unfortunately, sports continue to be tainted by match-fixing and drug scandals
- Match fixing has been identified in over 20 countries in Europe
- The International Betting Integrity Association (IBIA) says football and tennis accounted for over half of suspicious sporting incidents in the third quarter of 2023
- In football 16 players were charged for alleged match-fixing in 13 games, including eight in the top flight in Brazil
International agreements
- Participation in international sports is used by countries to demonstrate a country’s successes
- Sport may also be used as a tool for diplomacy
- Cooperation between countries can be increased through sporting events
- International sporting events increase freedom of movement between countries