Social Media
- International tourist arrivals worldwide reached 1.4 billion in 2018
- The rapid growth of the worldwide tourism industry is due to a variety of factors:
- Economic growth
- More disposable income
- Increased leisure time
- Promotion of tourism by governments
- Development strategies
- The effects of Covid 19 seriously limited growth in the tourism industry because of the international lockdowns
- Tourism figures are expected to continue to grow but more slowly than anticipated before Covid19
- An expected 1.8 billion tourists are expected to make some form of trip by 2030
Future tourism projections
The impact of social media
- Social media has changed how people now research trips and how they use apps such as Instagram to record their trips and share their experiences
- This user-generated content gives more people information about the destination
- According to recent statistics, 48% of people now choose a destination based on what they see on Instagram
- Over 35% of respondents discover new places on Instagram
- There are over 1 billion visitors to Instagram each month
- Tourist companies use Instagram to share their holiday packages
- Instagram is an effective tool for small businesses to share their businesses
- Trip Advisor was founded in 2000 and allows individuals to leave reviews about a restaurant, trip organiser or accommodation provider
- Poor reviews on Trip Advisor can damage a small business