Diffusion (DP IB Geography)

Revision Note

What is Diffusion?

Diffusion

  • Diffusion is the spread of something from place to place

  • This can include ideas, practices, technology and disease

  • Distance decay means that higher diffusion rates occur closest to the point of origin. Lower rates occur further away 

Diffusion of innovation 

  • Diffusion has different elements: 

    • Innovation - the first stage, where individuals or groups create a new idea/concept/object

    • Time - diffusion typically increases over time, as more people adopt the innovation

    • Social/Communication

      • Diffusion needs groups of people and stakeholders 

      • It requires communication (face-to-face, writing or media), to transfer information and ideas

  • In 1962, Everett Rogers coined the Diffusion of Innovation Theory 

  • There are 5 stages, showing different stakeholder groups

  1. Innovators - the first people to use an innovation (without testing)

  2. Early Adopters - innovation is improving, so more people begin to use it

  3. Early Majority - The product is well known, used by a large proportion of people

  4. Late Majority - cautious stakeholders, waiting for cheaper prices or improvements 

  5. Laggards - very reluctant, but eventually adopt the innovation 

  • This information produces a Bell Curve 

  • Combined with the Bell Curve information, the S Curve can show the adoption of innovation over time 

Bell curve diagram of the Technology Adoption Lifecycle showing Innovators, Early Adopters, Early Majority, Late Majority, and Laggards with diffusion and innovation curves.
Bell Curve and S curve of the diffusion of innovation theory 

Diffusion of Agricultural Innovations

Diffusion of Agricultural Innovations 

  • Agricultural innovation is the implementation of new ideas, processes, or products to increase productivity and efficiency and reduce risks within a system 

  • It can involve new solutions to issues and improved methods of problem-solving

  • Some examples of agricultural innovations include:

    • Genetically Modified Crops

    • Dam construction 

    • Precision agriculture

    • Vertical farming

    • Farm automation 

  • Diffusion of agricultural innovations is the spread of these new processes, ideas and products between farming groups 

  • There are 3 main types of agricultural innovation diffusion:

    • Adoption/acquisition

      • Becoming aware of/interested in an innovation

      • Creating or following a new agricultural innovation 

    • Expansion

      • Innovation gets stronger at the origin, whilst also spreading to new places

    • Relocation

      • Innovation moves away from the origin, reducing or eventually vanishing

      • Maybe a result of migration 

      • Caused by transport networks (network diffusion

  • Diffusion of agricultural innovations is vital for the development of agriculture:

    • To improve food security

    • To increase and maintain resource sustainability

    • To increase economic development 

Role of geographic factors in the rate of agricultural innovation diffusion 

Geographic factor

Barrier

Effects on the rate of diffusion 

Physical

Land suitability

Agricultural land/farms may not be suitable for certain innovations e.g. soil type

Remoteness

Lack of transport routes could hinder the diffusion of agricultural innovations 

Economic

Labour

Adopting innovation can increase labour and costs and takes a long time 

Worries about lower yields put farmers off

A lack of demonstrated examples can prohibit farmers from adopting innovative techniques 

Development 

Agricultural innovations can be expensive. Poorer farmers may not be able to afford to adopt new technologies 

Lower education rates can influence innovation adoption 

Demand

Demand for certain innovations can be lower e.g. organic food prices are higher, so demand is lower

Political 

Credibility

Uncertainty towards technologies and the reliability of policies/policymakers can affect diffusion rates

Tradition vs innovation 

Tradition acts as a barrier - some prefer traditional methods and don’t want to develop further

Policy-making

In some cases, there aren't enough policies to support farmers in adopting innovations e.g. financial support 

Differing opinions from groups of people over what is the best innovation method 

Diffusion of Diseases

  • The concept of diffusion also applies to disease

  • Disease diffusion is the spread of disease around the world

  • Diseases will begin at a source point and spread outwards

  • With distance decay, higher incidences of disease will occur closer to the origin

  • Globalisation has made disease diffusion a lot easier (transportation systems)

  • There are 5 types of disease diffusion: 

    • Expansion

      • The spreading of disease from place to place

      • Disease spread is intense in the origin 

      • It becomes less severe in regions further away

      • A good example is the H1N1 flu, originating in Mexico

    • Relocation 

      • Spreading of disease, leaving fewer cases at the origin 

      • Good examples include disease carriers like HIV

      • A person may bring diseases into an area. In 2010, Nepalese aid workers entered Haiti after the earthquake, resulting in a large cholera outbreak 

    • Network

      • Diseases spread through transport networks and social networks

      • Globalisation increases transport routes around the world

      • COVID-19 spread rapidly through transport routes (late lockdowns and border closures)

      • HIV spread through social networks (sexually transmitted) 

    • Contagious

      • Spread through direct contact 

      • Distance decay is prominent here. Those closest to the source of the disease will be more likely to contract it than those further away 

    • Hierarchal 

      • Disease transmission through an order of different places or people e.g.

        • Urban areas to rural areas 

        • Higher to lower-income groups

Role of Geographic Factors in the Rate of Diffusion

Role of geographic factors in the rate of disease diffusion 

Factor

Barrier

Effects on the rate of diffusion 

Physical

Distance decay 

Infection is lower further away from the origin

Remoteness

Rural areas have less migration, therefore diffusion rates are lower

Mountainous regions are not accessible, so diffusion is lower

Climate

Extreme climates also reduce migration and therefore diffusion rates

Warmer climates can make it easier for disease carriers e.g. mosquitos or tics

Climate change and natural disasters can also impact disease spread e.g. increased flooding and pollution of water sources

Economic

Development 

People may live in closer proximity in lower-income areas (densely packed housing), increasing the rate of disease diffusion 

Urban areas may have a higher diffusion rate than rural areas due to population size

In areas with unsafe water, poor hygiene, poor sanitation, and lower education rates, disease diffusion will be higher 

Rate of globalisation. Some areas are not fully globalised, so diffusion rates will be lower e.g. North Korea, Eritrea, Turkmenistan

Political 

Borders

Border control can reduce disease diffusion. The best example is North Korea during COVID-19 

Migration

US migration policies prohibit migrants who have infectious diseases. They must undergo medical screening

Disease management 

How governments control outbreaks can impact diffusion e.g. lockdowns across the world limited the spread of COVID-19

Specific management strategies like face masks, social distancing, banning public events, quarantines, vaccine rollouts, and contraception, also affect diffusion rates 

International regulations and public health information act as a barrier to disease diffusion 

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