Banbury Chocolates Ltd manufactures premium chocolates and confectionery. In 2024, the company's sales revenue was $2.4 million, and with the cost of sales amounting to just $960,000, the company achieved a healthy gross profit margin.
Define the term 'gross profit margin'.
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22 marks
Case Study
Cork Fine Foods Ltd produces artisanal cheeses and dairy products. Last year they achieved a profit margin of 15%.
State two ways to improve the profit margin.
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32 marks
Case Study
Peak Performance Bikes Ltd manufactures carbon fibre bicycle frames. The company had capital employed of $4.5 million and profit before interest and tax of $900,000 in 2024. It wants to calculate the return on capital employed.
Define the term 'return on capital employed'.
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42 marks
Case Study
Munich Precision Engineering GmbH produces components for the aerospace industry. In 2024, their return on capital employed was 18%.
State two ways to improve return on capital employed (RoCE).
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52 marks
Case Study
Oslo Furnishings AS manufactures office furniture. The company's current ratio was 2:1 in 2024.
Define the term 'current ratio'.
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62 marks
Case Study
Vilnius Software Solutions provides IT services to businesses. The company's accountant has identified potential liquidity issues.
State two ways to improve liquidity.
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72 marks
Case Study
Shanghai Tech Corporation's financial statements show declining liquidity ratios in 2024.
State two factors that could cause liquidity problems.
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82 marks
Case Study
Unilever, an international consumer goods company, tracks its liquidity through financial ratios. In 2024, its current ratio worsened, partly as a result of increased stock levels.
Describe one way a business could improve its current ratio.
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16 marks
Case Study
Mountain Adventure Gear is a small business that sells outdoor equipment such as hiking boots, tents, and climbing gear. The company’s sales have grown steadily due to increased interest in outdoor activities. However, its financial statements reveal that while revenue has increased, its gross profit margin has decreased.
To address this, the company’s management is exploring ways to reduce direct costs, such as negotiating with suppliers or finding cheaper raw materials. They are also reviewing their pricing strategy, considering whether raising prices for premium products could help offset the rising cost of goods sold.
Additionally, Mountain Adventure Gear is evaluating its return on capital employed (ROCE) to determine whether its recent investment in a new warehouse is generating sufficient returns.
Analyse two advantages and one disadvantage of increasing prices for premium products at Mountain Adventure Gear.
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24 marks
Case Study
Mountain Adventure Gear is a small business that sells outdoor equipment such as hiking boots, tents, and climbing gear. The company’s sales have grown steadily due to increased interest in outdoor activities. However, its financial statements reveal that while revenue has increased, its gross profit margin has decreased.
To address this, the company’s management is exploring ways to reduce direct costs, such as negotiating with suppliers or finding cheaper raw materials. They are also reviewing their pricing strategy, considering whether raising prices for premium products could help offset the rising cost of goods sold.
Additionally, Mountain Adventure Gear is evaluating its return on capital employed (ROCE) to determine whether its recent investment in a new warehouse is generating sufficient returns.
Describe two ways Mountain Adventure Gear can evaluate the success of its recent investment in a new warehouse.
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34 marks
Case Study
Artisan Furniture is a business that produces handmade wooden furniture, including tables, chairs, and cabinets. While the company has maintained steady sales, it has faced challenges with rising material costs and delivery delays.
The company’s recent Statement of Profit or Loss shows that its gross profit margin has declined, although operating expenses have remained constant. Artisan Furniture is considering ways to improve profitability, such as sourcing materials from local suppliers to reduce costs and renegotiating trade credit terms to improve liquidity.
Additionally, management is using liquidity ratios to assess the company’s ability to meet short-term obligations while maintaining adequate cash flow for daily operations.
Explain one advantage and one disadvantage of Artisan Furniture improving its profitability by sourcing materials from local suppliers.
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44 marks
Case Study
Artisan Furniture is a business that produces handmade wooden furniture, including tables, chairs, and cabinets. While the company has maintained steady sales, it has faced challenges with rising material costs and delivery delays.
The company’s recent Statement of Profit or Loss shows that its gross profit margin has declined, although operating expenses have remained constant. Artisan Furniture is considering ways to improve profitability, such as sourcing materials from local suppliers to reduce costs and renegotiating trade credit terms to improve liquidity.
Additionally, management is using liquidity ratios to assess the company’s ability to meet short-term obligations while maintaining adequate cash flow for daily operations.
Describe two factors Artisan Furniture should consider when renegotiating trade credit terms to improve liquidity.
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54 marks
Case Study
Zenith Publishing specialises in producing e-books and printed novels for a niche audience. The company has seen a steady increase in revenue over the past year but is facing profitability challenges due to rising overhead costs, such as higher rents and utility expenses for its office and warehouse.
Zenith’s management is considering reducing operating expenses by transitioning more operations online, such as offering digital-only publishing services. They are also reviewing their gross profit margin and return on capital employed (ROCE) to determine if their current investment in print publishing remains financially viable.
Additionally, Zenith’s recent liquidity ratios have revealed a slight decrease in the acid test ratio, prompting concerns about its ability to meet short-term financial obligations.
Explain one advantage and one disadvantage of transitioning to digital-only publishing for Zenith Publishing.
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66 marks
Case Study
Zenith Publishing specialises in producing e-books and printed novels for a niche audience. The company has seen a steady increase in revenue over the past year but is facing profitability challenges due to rising overhead costs, such as higher rents and utility expenses for its office and warehouse.
Zenith’s management is considering reducing operating expenses by transitioning more operations online, such as offering digital-only publishing services. They are also reviewing their gross profit margin and return on capital employed (ROCE) to determine if their current investment in print publishing remains financially viable.
Additionally, Zenith’s recent liquidity ratios have revealed a slight decrease in the acid test ratio, prompting concerns about its ability to meet short-term financial obligations.
Analyse two advantages and one disadvantage of using the acid test ratio to evaluate Zenith Publishing’s short-term financial health.
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72 marks
Case Study
UrbanPrint Ltd provides customised printing services for small businesses and events. The company prides itself on offering competitive prices while maintaining quality. In 2024, UrbanPrint earned $342,560 in revenue and incurred $158,240 in cost of goods sold. Operating expenses, including rent and marketing, totalled $78,450.
Selected Financial Data (2024)
Amount ($)
Revenue
342,560
Cost of Goods Sold
158,240
Operating Expenses
78,450
Marketing Budget
12,000
Calculate UrbanPrint Ltd's gross profit margin in 2024 (show all your working).
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82 marks
Case Study
ActivePulse Ltd produces and sells fitness trackers designed to help customers monitor their health. The company has been focusing on reducing production costs and streamlining operations. For 2024, management set a goal of achieving a profit margin greater than 15% to attract new investors. They are reviewing financial data to assess if they have met this target.
Selected Financial Data (2024)
Amount ($)
Revenue
715,290
Cost of Goods Sold
418,730
Operating Expenses
182,450
Depreciation
25,000
Interest Expenses
8,200
Calculate ActivePulse Ltd's profit margin in 2024 (show all your working).
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92 marks
Case Study
ClearFlow Ltd specialises in manufacturing eco-friendly water filtration systems, catering to environmentally conscious households and businesses. The company has invested heavily in new technology and marketing campaigns to boost profitability. Management has set an ambitious target to achieve a return on capital employed (RoCE) greater than 12%.
Selected Financial Data (2024)
Amount ($)
Net Profit
312,500
Non-current Assets
1,280,000
Shareholders’ Equity
1,355,000
Current Liabilities
245,000
Retained Earnings
50,000
Calculate ClearFlow Ltd's return on capital employed (RoCE) in 2024 (show all your working).
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102 marks
Case Study
EcoGrow Ltd sells indoor gardening kits and accessories, targeting urban customers who want to grow their own herbs and vegetables. After a strong year of sales, the company is reviewing its liquidity position to ensure it can meet its short-term obligations in 2024. Management is particularly concerned about maintaining a healthy current ratio to support future investments in product development.
Selected Financial Data (2024)
Amount ($)
Cash
84,250
Trade Receivables
72,340
Inventory
95,760
Prepaid Expenses
15,120
Trade Payables
88,600
Bank Overdraft
34,450
Long-term Loan
250,000
Calculate the current ratio for EcoGrow Ltd in 2024 (show all your working).
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112 marks
Case Study
TechSpark Ltd designs and sells high-end smart home devices. The company is reviewing its liquidity and is particularly focused on its acid test ratio, as its management wants to ensure that short-term liabilities can be covered without relying on inventory. With a push to increase its market share, TechSpark has a significant amount of stock in hand.
Selected Financial Data (2024)
Amount ($)
Cash
125,670
Trade Receivables
95,430
Inventory
110,290
Prepaid Expenses
20,450
Trade Payables
142,380
Bank Overdraft
47,620
Deferred Tax Liability
15,000
Calculate the acid test ratio for TechSpark Ltd in 2024 (show all your working).
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110 marks
Case Study
SoleMate operates a successful chain of shoe shops specialising in affordable yet fashionable footwear for men, women and children. The company’s stores are currently located in suburban shopping centres known for their convenience, ample parking and appeal to family-orientated, budget-conscious shoppers. This location strategy has helped SoleMate grow steadily over the past decade, building strong brand loyalty among families
Recently, however, SoleMate has faced declining sales in its suburban locations due to increased competition from online retailers offering wider selections and discounts. To address this, the company’s management is considering expanding into urban high streets. This strategic move aims to attract younger, trend-conscious consumers, improve brand visibility and rejuvenate the SoleMate brand
The shift to urban areas comes with significant challenges. Urban high street rents are 50% higher than those in suburban shopping centres, adding financial pressure. Additionally, SoleMate must invest an estimated $65,000 per store to redesign interiors, improve aesthetics and tailor its product range to suit urban tastes. Despite these costs, management believes urban stores could bring long-term growth by positioning SoleMate as a more modern and dynamic brand
To evaluate this decision, the company conducted market research, including competitor analysis and customer surveys. The findings showed that 65% of urban shoppers prioritise affordability, but brand image and style are also critical factors. A competitor analysis revealed that rival urban shoe stores charge an average of $50–$70 per pair of shoes, a price point SoleMate could compete with by carefully managing production and overhead costs
Management forecasts that each new urban store could generate a monthly revenue of $25,000, with operating costs projected at $18,000. If successful, this strategy could offset the decline in suburban sales and enable SoleMate to reach a new, profitable market segment. However, there is a risk that the urban move may alienate SoleMate’s core family-orientated customers if brand messaging becomes too focused on younger demographics
The decision to expand will require careful consideration of the financial, operational and strategic implications to ensure the expansion aligns with SoleMate’s long-term goals
Table 1: Financial comparison – Suburban vs urban locations
Graph 1: Customer priorities for urban shoe shopping
The following graph illustrates urban customers’ priorities when shopping for shoes, based on SoleMate’s market research.
Consumer priorities for urban shoe shopping
Discuss two suitable strategies for SoleMate to maximise profitability from its urban high street stores.
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210 marks
Case Study
Established as a sole trader business in 2009, Gourmet Bakehouse is a producer and retailer of premium handmade baked goods. The business is well known for its high-quality gluten-free bread, pastries and custom cakes. It has a small production facility and sells its products directly through a retail store and local cafés. The Bakehouse is popular for its excellent quality and has many loyal customers. As the business grew, its owners, Maria and James, decided to form a private limited company
Recently, the company signed a contract to supply baked goods to a large retail chain. This new contract is a big opportunity for growth but also brings challenges. The company’s current production facilities are working at full capacity, so Maria and James have identified the need to invest in more equipment to meet demand. They must decide whether to lease equipment or buy custom-built machines. Leasing costs less initially but is more expensive over time. Custom-built machines cost a lot upfront but are more efficient and cheaper in the long run
Maria and James are also thinking about how to grow their business. Maria wants to create an online ordering and delivery service. She likes this idea because it would allow the business to grow quickly and reach more customers without needing a physical store. James prefers opening a new outlet in a nearby city. He believes doing so would help build a long-term presence, make the brand more visible and allow customers to experience the Bakehouse in person. Both options have advantages, but Maria and James need to choose the best one for their business goals and finances
Each choice comes with risks and benefits. The decision about equipment and expansion will have a big impact on the Bakehouse’s future. Maria and James must think carefully about how their choices will affect the company’s reputation for quality and its long-term success
Table 1: Financial data for equipment options
Option
Initial cost ($)
Monthly maintenance cost ($)
Efficiency gain (%)
Leasing
50,300
2,100
10
Custom-built
199,700
480
25
Table 2: Financial data for expansion options
Option
Initial cost ($)
Projected annual revenue ($)
Key risks
Opening a new outlet
149,800
310,000 (Year 5)
High setup costs, slower growth at the start and high running costs, such as staff and rent
Online ordering service
74,600
380,000 (Year 5)
Difficulties in managing deliveries and keeping products fresh as well as possibly incurring customer complaints
Graph 1: Projected revenue growth over five years
Discuss whether Gourmet Bakehouse Ltd’s financial performance suggests that it can manage unexpected costs during expansion.