Delta Research Ltd recently implemented a new system for processing their business clients' sales data. The CEO explains that their software can handle 'big data' that usually overwhelms traditional data processing applications.
Define the term 'big data'.
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Nectar360 manages customer loyalty programs for UK retail chains, including Sainsburys. Their systems collect various types of customer data to help retailers understand shopping patterns.
State two types of data collected through customer loyalty programmes.
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DataFlex International specialises in data management systems. The company's latest project involves helping businesses use accumulated customer information effectively through data mining.
Define the term 'data mining'.
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Cloud Secure Ltd provides data storage solutions for multinational corporations. They emphasise the importance of protecting sensitive business data.
State two ways to protect sensitive business data.
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Digital Defense Ltd specialises in protecting businesses from online threats and cybercrime. Their recent report highlights various methods criminals use to target organisations.
State two forms of cybercrime.
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VirtuTech Solutions develops virtual reality applications for businesses. Their products are used across different sectors for various purposes.
State two business uses of virtual reality.
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WorkMetrics International Ltd provides software that tracks employee productivity in call centres. It has received criticism from trade unions for promoting 'Digital Taylorism'.
Define the term 'Digital Taylorism'.
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Focusing on growing concerns about ethical concerns related to business use of technology, Humanitech advises firms on responsible implementation of IT equipment and processes.
State two ethical concerns related to business use of technology.
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EcoGro, a farming cooperative, implemented a database system to track crop yields, manage inventory, and monitor sales. It aims to improve decision-making and efficiency.
Explain one benefit for EcoGro of using a database system to support its decision-making.
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SafeScan Security Services provides high-tech security systems to corporate clients, including surveillance cameras and biometric access controls. To improve efficiency, the company has implemented a centralised management information system (MIS) that tracks equipment status, maintenance schedules, and customer support queries in real time.
While the MIS has streamlined operations and reduced response times, it has raised concerns about data security and the cost of maintaining the system. SafeScan is now evaluating how to optimise its MIS while ensuring robust cybersecurity measures are in place.
Explain one advantage and one disadvantage of SafeScan using a centralised management information system (MIS).
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SafeScan Security Services provides high-tech security systems to corporate clients, including surveillance cameras and biometric access controls. To improve efficiency, the company has implemented a centralised management information system (MIS) that tracks equipment status, maintenance schedules, and customer support queries in real time.
While the MIS has streamlined operations and reduced response times, it has raised concerns about data security and the cost of maintaining the system. SafeScan is now evaluating how to optimise its MIS while ensuring robust cybersecurity measures are in place.
Describe two factors SafeScan should consider when maintaining its MIS.
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VitaFit operates a chain of wellness centres offering fitness classes, therapy sessions, and personalised nutrition plans. The company recently implemented a customer relationship management (CRM) system to track booking patterns, feedback, and preferences, enabling better personalisation of its services.
The CRM system has increased customer satisfaction and loyalty but has also raised concerns about data privacy regulations, particularly regarding sensitive customer information. VitaFit must balance the benefits of data-driven insights with the need for compliance and customer trust.
Analyse two benefits and one drawback of VitaFit ensuring compliance with data regulations.
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VitaFit operates a chain of wellness centres offering fitness classes, therapy sessions, and personalised nutrition plans. The company recently implemented a customer relationship management (CRM) system to track booking patterns, feedback, and preferences, enabling better personalisation of its services.
The CRM system has increased customer satisfaction and loyalty but has also raised concerns about data privacy regulations, particularly regarding sensitive customer information. VitaFit must balance the benefits of data-driven insights with the need for compliance and customer trust.
Explain one advantage and one disadvantage of VitaFit using a CRM system to track customer preferences.
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AquaBlue operates a chain of luxury hotels offering tailored guest experiences. To enhance its services, AquaBlue introduced a property management system (PMS) that tracks room availability, guest preferences, and service requests in real time.
The PMS has improved operational efficiency, but AquaBlue faces challenges in maintaining system reliability during peak seasons and ensuring data security across multiple locations. Management is exploring whether to upgrade the PMS to a cloud-based solution for better scalability.
Analyse two advantages and one drawback of AquaBlue using a real-time property management system (PMS).
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AquaBlue operates a chain of luxury hotels offering tailored guest experiences. To enhance its services, AquaBlue introduced a property management system (PMS) that tracks room availability, guest preferences, and service requests in real time.
The PMS has improved operational efficiency, but AquaBlue faces challenges in maintaining system reliability during peak seasons and ensuring data security across multiple locations. Management is exploring whether to upgrade the PMS to a cloud-based solution for better scalability.
Describe two factors AquaBlue should consider when ensuring the reliability of its property management system (PMS).
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