FarmFresh Organic Produce is a large agricultural business focusing on sustainable farming. The company grows organic fruits and vegetables and supplies them to supermarkets and local farmers’ markets. FarmFresh’s operations management team is responsible for designing efficient farming processes, managing stock levels, and maintaining quality standards.
Recently, FarmFresh implemented a real-time automated stock management system and green supply chain management practices to minimise its carbon footprint, such as using renewable energy for storage facilities and reducing transportation waste. However, the company faces challenges in balancing cost-efficiency with sustainability goals.