Stream Design Studios is a graphic design company that creates marketing materials for small and medium-sized businesses. The company has recently expanded its services to include web development and social media management, requiring significant investment in new software and employee training.
Stream’s financial ratios show mixed results. Its debtor days ratio has increased due to extended payment terms for some clients, causing cash flow challenges. Meanwhile, its stock turnover ratio has remained stable, as digital services do not require physical inventory. The company’s gearing ratio has also risen slightly due to a new loan used to fund the expansion.
To address these issues, Stream Design Studios is considering incentivising clients to pay invoices faster and using profits from its core design services to pay down the loan.