Sunshine Cinemas operates a chain of independent movie theatres offering a mix of mainstream and indie films. The company’s reputation for comfortable seating and unique concessions has drawn a loyal customer base. Recently, Sunshine Cinemas identified an opportunity to open a flagship theatre in a city centre.
The estimated cost of the expansion is £200,000. Sunshine Cinemas plans to fund the project using its existing sales revenue and exploring revenue streams such as renting theatre space for events and selling branded merchandise. Management aims to ensure that the expansion aligns with their brand image while remaining profitable.