Green Harvest Farms, a mid-sized agricultural company, has experienced challenges with employee motivation. The management has traditionally relied on Herzberg’s hygiene factors, such as competitive wages and safe working conditions, to prevent dissatisfaction. However, these measures have not significantly increased productivity or innovation among workers.
The company is now considering integrating motivators, such as offering training programmes and providing recognition for outstanding performance, to improve employee engagement. Managers hope that fostering a sense of accomplishment and opportunities for growth will drive innovation and improve overall productivity.