Growth & Evolution (DP IB Business Management: HL)

Exam Questions

16 mins8 questions
12 marks

Case Study

Quantum Electronics Ltd operates three semiconductor fabrication plants in Toulouse. The firm has recently expanded its production capacity and now achieves significant economies of scale.

Define the term 'economies of scale'.

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22 marks

Case Study

KoriFun Solutions Ltd, a toy manufacturer based in Seoul, has experienced decreasing average costs as a result of purchasing economies as its production volume has increased.

Define the term 'purchasing economies'.

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32 marks

Case Study

MetroBank PLC increased its workforce to 15,000 employees in 2024. The organisation now faces diseconomies of scale associated with this rapid growth.

State two types of diseconomies of scale.

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42 marks

Case Study

ArtisanBake Ltd operates three small bakeries in Dublin. The owner's main objective is satisficing, by maintaining close relationships with customers rather than expanding nationwide.

Define the term 'satisficing'.

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52 marks

Case Study

Global Mining Corporation has expanded its quarrying operations across North America and Asia in recent years, achieving rapid growth.

State two reasons why businesses aim to grow.

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62 marks

Case Study

Nordic Electronics AS recently underwent a horizontal integration with its main competitor in Stockholm to improve its market position.

Define the term 'horizontal integration'.

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72 marks

Case Study

WorldGym PLC uses franchising to expand its fitness centres globally. More than 4,700 gyms now operate across Europe under the WorldGym brand name.

State two advantages of franchising for growth.

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82 marks

Case Study

ASOS, an online fashion retailer, plans to grow by expanding into Asian markets to increase market share and profitability. The company believes its current size limits its ability to compete with larger rivals due to higher unit costs and reduced bargaining power with suppliers.

Explain one advantage for ASOS of pursuing growth.

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