SpeedyDeliver Ltd is a logistics company specialising in last-mile delivery for online retailers. Its mission is “To deliver faster, smarter, and greener.” The company’s strategic objective is to reduce delivery times by 15% within two years while transitioning 50% of its fleet to electric vehicles.
SpeedyDeliver’s stakeholders include employees, who are concerned about job security as the company implements automation, and customers, who demand reliable, fast, and affordable deliveries. Shareholders expect growth and profitability, while environmental pressure groups advocate for greener practices, criticising the company for not fully committing to carbon neutrality.
Recently, SpeedyDeliver faced protests from employees opposing the introduction of automated sorting systems. Simultaneously, customers have reported increased delivery delays, highlighting the complexity of balancing stakeholder expectations.