12 marks
Case Study
Global Logistics PLC , an international shipping company headquartered in Dubai, uses a hierarchy of objectives to organise its 2024 goals.
State two components of the hierarchy of objectives.
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Business Objectives (DP IB Business Management: HL)
Exam Questions
16 mins8 questions
22 marks
Case Study
Evergreen Transport Ltd, a UK-based electric vehicle manufacturer, recently updated its vision statement to emphasise sustainability goals for 2024 and beyond.
Define the term 'vision statement'.
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32 marks
Case Study
MediTech Solutions PLC , an Australian healthcare technology company, uses its mission statement to guide daily operations in 2024.
State two characteristics of mission statements.
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42 marks
Case Study
Quantum Technologies PLC, a Brazilian semiconductor manufacturer, focuses on profit maximisation as its primary objective for 2024.
Define the term 'profit maximisation'.
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52 marks
Case Study
Global Foods Ltd, an international food producer based in Malaysia, seeks to implement socially responsible activities in 2024.
State two examples of socially responsible activities.
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62 marks
Case Study
Mountain Retail Ltd, headquartered in Switzerland, shifted its main objective to survival during global economic uncertainty in 2024.
State two indicators that a business is pursuing a survival objective.
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72 marks
Case Study
Nova Solutions Ltd, a Canadian software company, is implementing SMART objectives across all departments for 2024. The CEO believes this will improve goal achievement rates.
Define the term 'SMART objectives'.
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82 marks
Case Study
Serenity Hotels operates luxury wellness resorts across the Caribbean. In 2024, SH's board set an ambitious SMART objective to "be the most sustainable hospitality group in the Americas." However, hotel managers report that this goal feels too abstract to implement in their daily operations.
Explain one benefit to SH of using SMART objectives.
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