Introduction to the Pre Released Statement (DP IB Business Management): Revision Note

The 2025 Business Management Paper 1 Pre-Released Statement

• This year's pre-released statement, issued in February 2025, introduces you to Myt PLC, a multinational non-alcoholic drinks manufacturer

• You are advised to spend a maximum of five hours researching the issues presented and learning terminology

The Case Study

• The pre-release statement provides the first five paragraphs of the case study

  • The full case study will be provided on the day of the examination

• Some key points include:

  • Growth Strategy (Line 4-6)

    • The company has expanded through both internal and external growth, initially producing only a root beer but now offering over 30 different drinks in bottles and cans

  • Marketing Approach (Line 7)

    • Myt uses social media influencers to promote its products, leveraging digital platforms for brand awareness and customer engagement

  • Health Concerns (Line 9-12)

    • Some of Myt’s drinks are high in caffeine and sugar, contributing to obesity and diabetes concerns, while diet alternatives containing sugar substitutes have also faced health-related criticism

  • Diversification Efforts (Line 14-17)

    • In 2023, Myt acquired Lotssa Coffee, a chain with over 4,000 coffee shops in 35 countries, and Honest Water, a bottled water manufacturer, as part of its expansion strategy

  • Sustainability and Innovation Plans (Line 19-22)

    • Myt has announced plans to modernise its factories to be more environmentally friendly, reduce caffeine and sugar levels in its products, and improve corporate social responsibility (CSR)

  • Exploring New Markets (Line 21)

    • The company is considering entering the healthy snacks market and incorporating computer-generated avatars in advertisements as part of its evolving business strategy

Additional Terminology

• The pre-release statement also includes a list of additional terminology not in the Business management subject guide

• You should familiarise yourself with this terminology before the examination

  • avatar

  • biodegradable

  • chain (of a business)

  • pressure group

  • recycling

  • social media influencer

• Definitions and context for each of these terms, as well as the subject-specific terminology found within the early paragraphs of the case study, are provided here