Answering 6-mark questions (DP IB Business Management): Revision Note
Analyse questions
In 6-mark analyse questions, you need to make three points
These are usually a combination of advantages and disadvantages
They may include implications, advantages and disadvantages
Each of the three points are awarded a maximum of two marks
They are normally marked as 2 + 2 + 2
Each point must be supported by evidence from the case study
Example
In this full-mark example
Two correct advantages and one correct disadvantage, specific to Aquapure, are given
Each of the points are developed in relation to the business, achieving three further marks
Case Study
AquaPure manufactures eco-friendly water filters for home and office use. The company plans to enter the South American market due to increasing awareness of environmental sustainability. AquaPure is considering market entry strategies and has conducted a PESTLE analysis to evaluate the market’s attractiveness.
Factors like infrastructure, political stability, and levels of disposable income are favourable. However, the company must also address challenges such as fluctuating exchange rates and adapting its marketing strategy to cultural preferences. AquaPure is particularly concerned about navigating the regulatory landscape and avoiding cultural missteps in its branding and promotional materials.
Analyse two advantages and one disadvantage of AquaPure entering the South American market. [6]
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