STEEPLE Analysis (DP IB Business Management)
Revision Note
Written by: Lisa Eades
Reviewed by: Steve Vorster
STEEPLE Analysis
STEEPLE analysis examines factors outside of the business (external) that are likely to impact the business
STEEPLE analysis can support effective decision-making as senior managers will gain a better understanding of the complex context within which the business operates
STEEPLE Analysis is particularly useful in the following situations
Product development
STEEPLE analysis can provide guidance on whether the business should keep selling a product to a particular regionWorkforce planning
STEEPLE analysis can help identify emerging business changes that can affect the future job marketStrategic business planning
STEEPLE analysis is beneficial when starting a business planning process as it provides a detailed guide that includes growth targets, brand positioning, and potential risksMarketing planning
STEEPLE analysis provides a business with information on external factors which could be used to create a marketing strategy
An Explanation of the STEEPLE Factors
External Factor | Explanation | Examples |
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Social |
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Technological |
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Economic |
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Environmental |
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Political |
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Legal |
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Ethical |
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